Tom Caprio
Senior Vice President of Local Sales, Brands and Talent Development

Responsibilities – Tom is Senior Vice President of Local Sales and Brands with responsibility for the development and successful execution of the company’s local and brand sales strategies.  He leads the local sales, brands, virtual sales and talent development Teams. Tom joined Mspark in January 2014 as Director, Corporate Sales Development. In November 2014, he was promoted to Director, Local Sales – Southeast then to VP of Local Sales in January of 2016, the position he held prior to his current role.

Background – Tom has more than 30 years of experience in sales management, sales development, and marketing and has held a variety of senior-level positions in the direct mail and digital media spaces, including roles with Cox Target Media/Valpak, Newark Electronics, and First Class Marketing. He was the former CEO/Owner for 12 years of Meyer Associates, a 450-person B2B direct marketing advertising agency specializing in customer contact centers, digital media and direct mail.

Education – Graduate of State University of New York at Potsdam (SUNY Potsdam), holds a Bachelor of Arts degree in Economics.


In His Words

“I’m the lucky guy on our leadership team who has the opportunity to work in partnership with small & medium local businesses (SMBs) – something I’ve always been passionate about. Some of these businesses approach us without ever having experienced running a direct mail campaign or knowing how to even get started. They need a partner to improve their marketing. My passion and my team’s passion is to help businesses to get, keep, and grow customers, especially the underserved rural customers. My favorite part is that “wow” response from the client when they see what we can do for them using data-driven precision targeting in their shared mailings. It is truly amazing. We enjoy being our clients’ secret weapon.”

Outside Mspark

Tom’s mantra is to prepare, practice and perform with passion! Tom has a passion for the outdoors and in particular swimming and water sports. He swam competitively from the age of 6 to 21 years old and continued with Triathlons and Masters swimming. He is a family man with two wonderful daughters and wife that loves traveling. If you know Tom, you know his energy and passion is second to none with everything he does.