The Mspark Blog

You’ll find the latest events in our company as well as some interesting facts about advertising, both print and digital, as well as trends and facts pertinent to the advertising world – all here in our newsroom.

Pay TV Industry Trends for 2018

The Pay TV industry does not look at all like it did before 2007. That was the year Netflix, which was then a DVD movie rental by mail service, began their online movie streaming service.

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Halloween, Mspark Style

HELENA, Ala. –November 1, 2017-Halloween at Mspark goes beyond just dressing up. It’s a day when our team members go all in with a long list of festivities: A costume contest, pumpkin carving contest, chili cook-off, dessert contest, corn hole and more. Msparkís 2017 Haunted Halloween was no different.

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The Journey from Digital To Direct Mail

I had an opportunity not long ago to listen to a speaker present about digital marketing for a local SMB located here in Birmingham, Alabama. The speaker was a young guy, very enthusiastic, came from an agency on the west coast, and had been brought in to lead the local business’s marketing program.

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Fitness Industry Marketing Trends for 2018

When you think about it, the health and fitness industry has had quite a lot of wild and wacky fads – at least in modern history. But something is changing as Americans become more aware, through technology and better information, of the state of their health and wellbeing.

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Fundraising, Food Fights and Dunk Tanks

HELENA, Ala. –September 29, 2017-We recently partnered with the Dear Jack Foundation (DJF) and their Raise Your Voice $100k Challenge. The challenge raises funds supporting adolescents and young adults who have been diagnosed with cancer. Through several opportunities to participate in the challenge including a food fight, a dunk tank and a silent auction, our employees raised $10,575 for DJF.

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Mspark Announces Acquisition of Preferred Mail Advertising

HELENA, Ala. –September 5, 2017 – Mspark, a results-oriented print, and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, today announced that it has acquired Preferred Mail Advertising, an independently owned, shared mail advertising business located in Huntington, West VA, that reaches approximately 565,000 households.

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