Mspark Partners with Dear Jack Foundation in Enhanced Augmented Reality Promotion
—Integrated Print and Digital Technology Furthers Dear Jack Foundation Mission to Promote Awareness and Support for Adolescents and Young Adults Diagnosed with Cancer
HELENA, Ala. –June 16, 2017 – Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, recently announced that it has partnered with the Dear Jack Foundation (DJF) to promote the DJF mission through an Enhanced Augmented Reality Promotion.
The promotion, which runs through Aug. 31, 2017, utilizes enhanced augmented reality technology that integrates print and digital marketing channels to reach consumers via an interactive experience. Once they have downloaded one of the many free augmented reality apps that exist today, consumers can use their mobile phones, tablets or other electronic devices along with the mail piece to experience interactive content, including video, Web and social media messages as well as music clips.
“We are very excited to partner with DJF to help create awareness in their mission to positively impact the thousands of adolescents and young adults, ages 15-39, affected by cancer each year,” said Steve Mitzel, CEO of Mspark. “Mspark’s shared mail packages reach approximately 23 million households in the United States every month. By providing Dear Jack Foundation a portion of our premier advertising space, we hope to both accelerate and broaden the foundation’s reach.”
Andrew McMahon, founder of Dear Jack Foundation, commented, “It was during my cancer treatment, at age 22, when I realized the lack of resources available for this age demographic. With assistance from organizations like Mspark, who is helping us raise awareness by pairing their monthly mailings with this augmented reality promotion to promote Dear Jack Foundation’s “100k Challenge” annual giving campaign, we can provide resources to even more patients and survivors. Awareness of the issues young adults face when diagnosed with cancer is what our programs―Breathe Now and LifeList―are all about.” McMahon continued, “The adolescent and young adult cancer community has so much to offer to the world, and we are ready for the world to meet us on the journey throughout cancer treatment, recovery and survival.”
About Dear Jack Foundation
Dear Jack Foundation is a 501(c)(3) charitable organization founded in July 2006 by musician and leukemia survivor Andrew McMahon. Supporting the most underserved group within the cancer community — adolescents and young adults aged 15-39 — the DJF provides advocacy and funding of initiatives that target their unique set of needs and works to create more positive health outcomes and improved quality of life from diagnosis through survivorship. For more information about DJF’s work in the fight against young adult cancer, including corporate sponsorship and volunteer opportunities as well as how to donate, visit www.dearjackfoundation.org