HELENA, Ala. –Sept. 14, 2015 – Mspark, a results-oriented direct mail and marketing services company with the proven ability to deliver measurable results and positive ROI in markets across America, today announced that it has named Steve Mitzel chief executive officer, effective immediately. Mitzel replaces Albert B. Braunfisch, chairman of the board at Mspark, who has served as interim CEO since April 14, 2015.
“I’ve had the pleasure of knowing and working with Steve for many years and have seen, first-hand, the business expertise that he will bring,” said Mspark chairman Albert B. Braunfisch. “In addition to having an extensive, successful background in all aspects of direct mail, Steve is a strong leader and an exceptional strategist who knows how to produce results. I look forward to seeing Mspark evolve under his leadership.”
Mitzel commented, “This is a great opportunity for me to leverage my industry experience to enhance Mspark’s position as a marketplace leader. I’m very happy to be a part of the Mspark team and am eager to get started.”
Prior to joining Mspark, Mitzel was president of C Street Solutions, a Suffield, Conn.,-based consulting firm that he founded in November 2014. Before that, he worked for 14 years at Valassis Communications, Livonia, Mich., in various executive-level roles of increasing responsibility culminating in general manager/senior vice president – shared mail. In this position, Mitzel had P&L responsibility for a $1.4 billion direct mail division that contributed 90% of profit and 65% of revenue for the entire company. Earlier in his career, Mitzel served in finance and accounting roles at Dynamis Solutions, Farmington Hills, Mich.; SmithGroup, Detroit, Mich.; and PricewaterhouseCoopers, Detroit, Mich.
Mitzel holds both an M.B.A. and a bachelor’s degree in business administration from University of Michigan, Ann Arbor, Mich.