Mspark Expands Digital Portfolio with Video Network Offering
─ Online video ads influence purchasing decisions and increase sales
HELENA, Ala. – Aug. 6, 2015 – Mspark, a results-oriented direct mail and marketing services company with the proven ability to deliver measurable results and positive ROI in markets across America, today announced that it has expanded its product and services portfolio to include a new digital product, “Mspark Video Network.” The new product enables advertisers to create unique, locally relevant video ads for each of their locations, running hundreds of micro-targeted campaigns per market with continuous data-driven optimization.
Mangesh Wadegaonkar, Mspark’s vice president of digital solutions, said, “Online video ads have quickly become one of the fastest-growing advertising mediums in the United States, and they are truly influencing viewers’ purchasing decisions. The number of online video ads Americans viewed increased significantly from 5.6 billion in 2012 to 28.7 billion in 2014.1 Further, the latest research shows that, in 2015, Americans are expected to spend 23 percent of their daily video time watching digital video, up from just 7 percent in 2011.2 These statistics are extremely powerful as marketers decide how to allocate their promotional spend.”
Mspark Video Network provides online video advertising at a level of visual and narrative quality that nearly equals television while offering all the advantages of digital, including advanced targeting and tracking. Advertisers can generate brand awareness, drive sales promotions, and acquire new customers by tailoring specific messages to specific audiences across multiple locations and devices. They can develop and test new graphic design materials and promotional offers whenever they want, capturing valuable data and insights for making potential adjustments, and then measure campaign performance using analytics and detailed reporting.
“It has never been easier for advertisers to get their message out to anyone, anywhere, anytime,” added Greg Bogich, senior vice president of national accounts at Mspark. “Mspark Video Network represents the best of all worlds in advertising ─ the equity and engagement of television and the traffic-driving benefits of local promotion. It’s a great complement to our direct mail products, compounding both the reach and effectiveness of our customers’ campaigns.”
Advertisers pay only when a targeted viewer watches their full ad, or 30 seconds, whichever is shorter. Mspark Video Network is currently being offered to national and regional advertisers in the retail, restaurant, and service industries.
1comScore, available at http://www.comscore.com/Insights/Press-Releases/2012/2/comScore-Releases-January-2012-US-Online-Video-Rankings and http://www.comscore.com/Insights/Press-Releases/2014/4/comScore-Releases-March-2014-US-Online-Video-Rankings
2eMarketer, available at http://www.emarketer.com/Article/US-Adults-Spend-55-Hours-with-Video-Content-Each-Day/1012362
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