HELENA, Ala. – July 30, 2018 – Mspark, a leading national shared mail company, today announced that it has increased the mailing frequency of its Birmingham, Alabama market from once a month to twice a month.
This means that, starting in September, businesses will have two opportunities to reach approximately 243,000 residential households in the Birmingham area with Mspark’s new mid-month date and existing end-of-month mail date.
The addition of a new mail date in Birmingham continues Mspark’s track-record of growth for the benefit of clients. This growth trajectory includes five acquisitions as well as opening a new market in Green Bay, Wisconsin.
“We continue to grow at Mspark to serve the multi-channel marketing needs of our customers,” Steve Mitzel, Chief Executive Officer of Mspark, commented. “Adding this mail date shows Mspark’s commitment to our customers’ demands for highly responsive media options like shared mail. Eighty nine percent of millennials pick up mail at the first opportunity, 88 percent of gen-x, and 83 percent of boomers. Because of this high level of consumer engagement, as well as the success our clients are having with our precision-targeting capabilities, it makes a lot of sense for our Mspark clients to have more opportunities to mail with us.”