HELENA, Ala. – Sept. 17, 2014 – Mspark, a privately held, results-oriented marketing services provider of shared mail in the United States, today announced the appointment of Gregori D. (Greg) Bogich as senior vice president – national accounts, effective immediately. Bogich will be responsible for the ongoing development and successful implementation of the Company’s national accounts sales strategy as well as the overall management and successful performance of the national accounts sales division, which includes national accounts, key accounts and network sales. He replaces Dan Walter, who had led the company’s sales and marketing teams since 2000.
Richard J. Hanna, chief executive officer at Mspark, said, “Greg is a highly skilled sales and marketing executive with extensive experience in our industry. I am certain he will prove himself quickly as a dynamic and effective leader of our national accounts sales organization as we continue to drive profitability for our clients while meeting the ever-changing needs of today’s consumers.”
Bogich has more than 20 years of first-hand experience in traditional and digital media having worked with some of the world’s largest advertisers across multiple industries, including consumer packaged goods, retail, food service, telecommunications and direct response. Prior to Mspark, he worked for 12 years at Livonia, Mich.-based Valassis, where he most recently served as senior vice president, digital media. Also at Valassis, he was vice president, new business development, and before that, director, retail marketing. Bogich also held senior management roles at Pittsburgh, Pa.-based companies Market Place Print, a media-buying agency owned by ad agency MARC USA, and J. Edward Connelly Associates, a privately owned sales and marketing conglomerate.
“I joined Mspark because the media works,” commented Bogich. “There are more media options today than ever before, but very few, if any, drive the kinds of results that Mspark does. It’s a great place to be, and I look forward to sharing in the company’s future successes.”
Bogich currently serves as chairman of the board for both the AAM/CAC and is a board member of the Global Retail Marketing Association (GRMA). He has been a featured speaker at the Newspaper Association of America (NAA) Marketing Conference, NAA Publishers’ Conference, Retail Advertising Conference, PMA and DMA. He attended Wayne State University, Detroit, Mich.