Mspark Announces Acquisition of Valu-Direct
-Expands northeastern geographic footprint into Albany, N.Y., and Burlington, Vt.
HELENA, Ala. –May 5, 2017 – Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, today announced that it has acquired Valu-Direct, an independently owned, shared mail advertising business located in Albany, N.Y., that reaches approximately 460,000 households 12 times per year.
Steve Mitzel, chief executive officer of Mspark, said, “This is the third acquisition for Mspark in a six-month period and another huge accomplishment as we continue to execute our strategic growth plan throughout the United States. We are very excited about continuing to expand upon the relationships that Valu-Direct has established with their national and local clients. The Valu-Direct geography and client base are a perfect fit for Mspark and build extremely well on our rural expertise in shared mail and digital integration as we strengthen our presence in the northeast.”
Dave Rausch, one of the original founders of Valu-Direct in 2010, added, “It has been our privilege over the last seven years to grow Valu-Direct and serve our clients’ advertising needs in Albany and Burlington. With Mspark’s vast number of resources and innovative solutions in media distribution, both our clients and sales associates will have greater opportunities for growth.”
The Valu-Direct sales team has joined the local sales division at Mspark and will continue to serve their current clients and markets in Albany N.Y., and Burlington, Vt.