Mspark and Shared Mail Values Announce Partnership to Bring Shared Mail to Six Million New Homes
— Strategic Partnership Brings Highly Responsive and Targeted Shared Mail Program to New Households in Rural America
Mspark and Shared Mail Values, previously Go Mail Values, announced today they have entered a partnership to bring highly-impactful and responsive shared mail programs to six million new households in rural America. The partnership brings together two results-oriented print media distribution companies with proven abilities to deliver measurable results in rural markets across the United States.
With the partnership, a new shared mail program has been created reaching 30 states coast-to-coast and is sponsored by large telecommunication companies, not-for-profit associations, and medical service providers. Shared Mail Values is the sponsor company of the new program and Mspark will be producing the program. Additionally, Mspark has an exclusive relationship with Shared Mail Values to provide additional content to the Shared Mail Values program from its extensive client base of restaurant, retail, CPG, and grocery clients.
“We are delighted to partner exclusively with Shared Mail Values to extend our clients’ reach deeper into rural America and bring to Shared Mail Values our world-class production capabilities,” said Steve Mitzel, CEO of Mspark. “The Shared Mail Values program provides our clients with a unique extension of our 24 million households in rural America where they have been searching for media alternatives that bring the response of shared mail.”
Rob Calbert, President of i-transact, the parent company of Shared Mail Values, added, “Finding new and innovative solutions for our partners is a cornerstone of what i-transact does. Being able to offer a solution for those e-commerce and retail partners in such a sought-after and, until now, hard-to-reach market underscores our ability to be forward-thinking while driving strong results for our partners. Shared Mail Values capitalizes on the strong response of shared mail and brings an entirely new segment of desired, valuable customers to the market in a cost-focused manner.”
About Shared Mail Values and i-transact
Shared Mail Values is a USPS-delivered shared mail package serving C&D markets. Formerly known as Go Mail Values, the program was originally developed to target markets not served by an existing shared mail program. Strong response and client results drove i-transact to pursue a larger distribution footprint for the program. i-transact is a privately held, international media agency who focuses on transactional media, enabling clients to reach the consumer when they are most likely to buy. The growth in e-commerce and home shopping makes transactional media unstoppable. With a U.S. location in Houston, Texas, i-transact is headquartered in London.
Mspark, a privately held, national media distribution company, has partnered with clients to deliver reliable advertising solutions since 1988. The Company’s business success stems from a simple premise—to provide measurable results and a solid return on the customer’s marketing investment. Mspark reaches 24 million U.S. households in 30 states and 550+ markets each month, and its household penetration in the markets it serves is unsurpassed by competitors. The Mspark portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States. For additional information, visit mspark.com.