Grow Your Business
With Direct Mail

Grow Your Business With Direct Mail

  • It has the highest response rate by far when compared to digital advertising channels (see chart below)

  • Direct mail is very cost-effective for your business because we utilize shared mail which is typically a 1/3 of the cost when compared to other direct mail options

  • Research from Market Track tells us that 83% of shoppers have made an unplanned purchase based on a promotion/coupon and direct mail does a great job of getting promotions and coupons into your customers hands

  • It’s great for brand recognition which introduces you to potential customers – according to research conducted by Canadian neuromarketing firm, people who received direct mail were able to recall the brand 75% of the time. Those who only received digital advertising, the brand was remembered only 44% of the time

  • It allows you to target and segment your customers to create highly personalized messages

Sources: Data & Marketing Association, Market Track, True Impact Marketing, USPS

78

78% of Consumers

either go directly to a brand’s website or perform an online search when they receive direct mail from a brand they like

23

23% of Respondents

reported visiting the nearest store location (within 30 days) upon receiving a piece of direct mail from that store or brand

64.1

64.1% of e-commerce shoppers

indicated an ad/coupon in their mailbox led them to take action in the last 12 months

Why Use Direct Mail?

As a savvy business person, you are always looking for cost-effective ways to grow your business. According to research from the go-to source for marketing statics, the Data & Marketing Association, direct mail has the highest response rate by far when compared to email, paid search, online display ads and social media.

In addition to having the highest response rate, direct mail, especially shared mail, also has the benefit of being cost-effective which delivers a positive return on investment for your direct mail advertising campaigns.

Here is an example of the ROI generated from a campaign that we developed for one of our customers: a residential and commercial paving company needed a marketing plan that would increase sales and grow their customer base. After one mailing utilizing our Impact Postcard, they received $36,000 in sales revenue and $31,086 in ROI! Want to see more results across various industries? Check out our customer success stories section to see more great results like this one.

How Does Direct Mail Grow My Business?

Now that you know why you want to use direct mail to promote your business, let’s talk about how it can grow your business.

We start by identifying the right consumer for your message. We do this one of two ways, by using either predictive data or client-provided data. For either path, we start with gaining a basic understanding of what your desired customers are like. Then, we gather predictive data from various sources that combine demographics, geography, consumer expenditure information, consumer behavior data, and consumer brand preferences. All of this data not only helps us find the best households for your message, but it also allows us to help you craft a persuasive message that resonates with your audience.

The other type of data we can utilize is customer data. If you have a customer database, then we can further refine your mailing profile by adding it to the predictive data. If you do not have any prior customer data, don’t worry. We can create a highly targeted mailing profile for your business utilizing predictive data only.

Once we understand who is your best customer, we can create a customized mailing profile that will visually pinpoint your best customers, prospects and lookalikes (people who share common traits with your best customers).

After defining the who, what, and where, we now have enough information to create a customized marketing plan for your business. We combine your business needs with your carefully crafted mailing profile that targets the right customers, and select the most effective type of shared direct mail piece for your message. It’s a one-two punch that delivers a positive return on your advertising investment.

The Direct Mail Advantage

Direct mail has a distinct advantage over all the other advertising mediums mentioned in the chart above. It gives you the ability to create one-on-one messages in a tangible format. The combination of precise customer targeting and a tangible printed piece keep your message in front of your customer and serve as a reminder of the action you want them to take.

Think about it… what would you remember more? An email that you received several days ago that is buried in your inbox with thousands of other messages, or a printed piece that you can sit out on your kitchen counter or put in your car to remind you to make a purchase?

The Direct Mail Advantage

Direct mail has a distinct advantage over all the other advertising mediums mentioned in the chart above. It gives you the ability to create one-on-one messages in a tangible format. The combination of precise customer targeting and a tangible printed piece keep your message in front of your customer and serve as a reminder of the action you want them to take.

Think about it… what would you remember more? An email that you received several days ago that is buried in your inbox with thousands of other messages, or a printed piece that you can sit out on your kitchen counter or put in your car to remind you to make a purchase?

What Types of Messages Will Grow My Business?

The type of message you will utilize to grow your business will depend on your goals. Our direct mail consultants (a.k.a. account executives and directors) will work with you to help develop a customized direct mail marketing plan based on your individual business needs and goals.

Here are some ideas of the types of messages you can send to grow your business:

Do You Have Any Questions About How Direct Mail Can Grow Your Business?

If you have any questions about how direct mail can grow your business, we would be happy to answer them. You can call us at 877-620-6283 or select GET STARTED TODAY to fill out our form.

GET STARTED TODAY