Through our partnership with the ANNE Network, we can cover the entire United States with a combination of solo and shared mail. Our shared mail coverage (where you will receive the best pricing), however, covers 27.4 million households in 622 markets and 31 states.
Our Consumer Analytics team brings together many types of data to create a much more insightful view of your customers than a geography-based mailing list. They create a mailing profile that tells you who your best customers are, where they live, what they like, and where you can find prospects that most resemble your customers. In other words, we have the ability to target your current and potential customers all the way down to the household level. For even more detailed information about our targeting capabilities, please visit our data analysis page.
Absolutely! We work with advertising agencies of all sizes. We strategize with account teams on specific client challenges, provide data-driven media recommendations, position your agency as subject matter experts on rural markets, provide resources and worry-free execution of shared direct mail campaigns.
Yes, we do and it’s a great way to save money when compared to other direct mail options.
Our all-inclusive pricing rates include design, printing, postage, and shipping so there are no hidden fees in our process.
Our products are delivered as a complete shared mail package via the USPS directly to residential mailboxes.
The truth is, it’s very difficult to distill that down into a single number. Why, you may ask, is that so hard? The answer is that it depends on many factors including the mailing profile, the offer, the market, competitors within the market, the industry, the timing and the product utilized to deliver the message.
Because this answer can vary so much, we have put together an entire section of Success Stories by category where you can see how all of the aforementioned elements came together to produce outstanding results for our customers.
According to research from the go-to source for marketing statics, the Data & Marketing Association, direct mail has the highest response rate by far when compared to email, paid search, online display ads and social media. The average response rate of direct mail in 2017 was 5.1% for a house list. Compare that to 0.4% for social media and 0.2% for email and paid search. Keep in mind, 5.1% is just an average. We have many clients who have seen even better results than that! Check out our Success Stories section for more on the response rates our clients have received.
Our Consumer Analytics team can analyze post-promotion data and deliver actionable data solutions to help you refine your message, improve mailing profiles, and increase your advertising return on investment. Some of the ways we can measure results is by coupon usage, year over year sales, month over month sales, units sold of a promotional item, or counting the customers that responded from the mailing profile.
Yes, in order to maintain a low cost for our customers, we do have print minimums for each product. They are as follows:
Impact Postcard – 10,000 print minimum.
Targeted Print and Mail Products – 15,000 print minimum.
Wraps – The Wrap is a little different since it is a saturation product. The only minimum on the Wrap is reserving at least one entire market or Wrap zone.
With our targeting capabilities, we can identify the best possible households, neighborhoods, carrier routes, split zip codes, full zip codes, and more. The one thing to keep in mind is that we do have print minimums (located in the proceeding Q&A) on our products, so those minimums must be met with your order.
The answer to this will vary based on several factors. What is your strategy? How often are you going to mail? What type of product or service are you promoting? What types of offer or offers do you plan on communicating? The good news is that you will have a dedicated direct mail expert that will ask all of these questions (and more) to give you the correct answer about which product will work best for the results you are wanting to achieve. They will also be able to share with you what product yielded the best results in your marketplace in the past for your specific needs.
Absolutely. Our all-inclusive pricing rates include design, printing, postage, and shipping so there are no hidden fees in our process. In fact, we have an award-winning design department who just received another round of awards from a national design competition.
Do you already have a direct mail piece designed and printed? We can put your business in our shared direct mail package as well, which will save you money when compared to solo direct mail options.
While you can mail as little or as much as you like, we do suggest that you mail a minimum of 3 times in order to get a true gauge of your mailing’s success. Why, you may ask? It’s because direct mail is like any other marketing medium in that you need repeated exposure to gain a customer or prospect’s attention.
Over the years, we have been able to show that frequency (mailing more than once) is a big factor in your campaign’s success. Check out our Success Stories section and you will see that frequency is a part of a good campaign strategy, no matter what the business category.
Even if you have camera ready artwork, we still have to process and place the layouts into our system, and complete order entry just as we would for an ad created in-house. For this reason, we cannot offer discounts on camera ready artwork.
There are many different ways you can utilize our shared mail products other than delivering coupons. Some other uses are as follows: announce a new product or service, promote a grand opening or relocation, feature limited time offers, send out loyalty and acquisition messages, and competitive blunting just to name a few.
No matter what kind of offer or message you choose to send, make it a strong one. In our experience, the stronger the offer, the better your results.
Camera ready artwork deadlines are typically two weeks before our in-home dates each month. For more details, you can download our 2018 Preprint Planner PDF.
You can find our End of Month Program Planner here: 2018 End of Month Planner
Most of our markets receive our package on a monthly basis. There are some exceptions, however, and we do have the ability to create custom programs based on a customer’s needs.
Yes, we have an agreement. We have an online contract signing process for your convenience that was put in place to clearly outline what our clients expect from us and make sure that we deliver.
By signing the agreement, we are able to make reservations for premium placement products, schedule your piece with a designer, and schedule your piece with our processing facility.
At this time we do not offer any online companion products.
Valassis focuses on the urban centers of the country while we focus on the rural consumer. Since the beginning, we have focused on the unique needs, desires and media consumption habits of the rural consumer and that sets us apart from Valassis.
We are unable to accept trade due to the nature of our business.
We are unable to provide special offers or discounts to charity at this time.
We have 3 definitions for client size that help us determine what your needs will be and how to structure your direct mail campaigns.
They are as follows:
- Local – can have anywhere from 1 to 10 locations in a single state
- Regional – typically have anywhere from 10 to 24 locations in 3 or fewer states
- National – usually have 25 (or more) fixed locations across 3 or more states or a service area covering the same amount of geography
Do You Have Any Questions About How Direct Mail Can Grow Your Business?
If you have any questions about how direct mail can grow your business, we would be happy to answer them. You can call us at 877-620-6283 or select GET STARTED TODAY to fill out our form.