Drive Patriotic Shoppers to Your Business for Independence Day Deals

By |April 24th, 2019|Consumer Trends|

Independence Day on July 4th is quickly approaching. How will your business stay top-of-mind when consumers begin buying celebratory goods and supplies?

Independence Day marks the day the Declaration of Independence was adopted, declaring the United States as an independent country. Many Americans celebrate with parties, fireworks, and decorations. Did you know 27% of households in our coverage area plan to purchase new patriotic items this year to celebrate? Check out more Independence Day advertising opportunities for businesses:

  • 66% of households in the Mspark coverage area planned to cookout/picnic last July 4th. Expect demand for food, party supplies, and possibly grilling equipment for gatherings.
  • $6.9B was spent last year on food items for cookouts/picnics. This means there will be plenty of opportunity for grocery stores this year.
  • 71% of households in our geography said gas prices would not impact their spending. Consumers are feeling confident, so consider promoting big-ticket items such as patio furniture and high-end grilling equipment.
  • 44% of households in our coverage area planned to celebrate with community and watch or shoot fireworks. In areas with public fireworks events, expect shoppers to be looking for patriotic goods, drinks and snacks, foldable chairs and other goods for watching the event.

What should businesses be doing to let patriotic consumers know about Independence Day promotions and sales? Keep in mind 75% of shoppers choose a retailer based on available promotions or sales, and direct mail is 17% more influential on retail purchases than email advertising.

To catch the Independence Day crowd, advertisers need to be in mailboxes for the June 25th in-home date (orders due by late May). Give us a call or fill out the form today to drive consumers to your business with direct mail!

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Sources:
Adobe Insights & Analytics
Prosper Insights & Analytics
National Retail Federation 2019

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