Drive Back to School Shoppers to Your Business

It may seem like school just got out for summer, but the back-to-school shopping season is coming up quickly!

Did you know the majority of rural consumers will start their shopping between 3 weeks and 2 months before school starts?

Don’t miss out! Capture back to school budgets with our 7/31 mailing (deadlines start 6/25).

Valuable Facts about the Rural Consumer’s Back to School Shopping Habits

  • 38% of rural consumers are influenced by coupons and 32% are influenced by advertising inserts
  • 27% of rural consumers start shopping at least 2 months before school starts
  • 46% of rural consumers start shopping three weeks to a month before school starts.
  • 47% of rural consumers have kids in high school
  • 44% of rural consumers have kids in elementary school
  • 36% of rural consumers have kids in middle school
  • 83% of rural consumers plan to spend the same or more than last year on back to school items
  • 59% of rural consumers plan to do back-to-school shopping at a department store, and 58% plan to do back-to-school shopping at a discount store

Back to School Spend by Category

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Sources:
Prosper Insights & Analytics

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