Chief Marketing & Customer Officer
Responsibilities – Darrell serves as Mspark’s Chief Marketing & Customer Officer. He has more than 30 years of executive-level experience in domestic and international marketing programs and services, including specific expertise in all facets of multi-channel marketing using modeling and analytics for customer acquisition and loyalty program marketing. In his leadership role at Mspark, he directs efforts to create a seamless and positive experience from the first touchpoint with the client and throughout our ongoing relationship.
Background – Darrell joined Mspark in December 2009. Prior to Mspark, he held roles with such companies as Reader’s Digest, HCI Direct, MarketTouch, Response Media, Cosmetique, Trivergance. He has worked with numerous well-known brands, including Procter & Gamble, Disney, AT&T, Citibank, ServiceMaster, Mercedes Benz, and the National Association of Realtors. During his career, he has designed and directed a variety of substantial marketing programs on behalf of major companies and SMB’s using his extensive experience in modeling and analytics applied to direct-to-consumer marketing.
Education – Loyola College, Baltimore, Md., Bachelor of Arts degrees in psychology and business administration. National Black Achievement in Industry award winner. Completed the Executive Magazine Publishing Program at Howard University, Washington, D.C.
In His Words
“I’m in an interesting position here at Mspark for two reasons. First, I lead Marketing initiatives for a company serving the needs of Marketing and Advertising clients. We share the same kind of DNA and have partnerships that are based on mutual understanding. There is a constant exchange of new ideas and cross pollination, especially with data and analytics, that helps us be great consultants for our clients and consistently deliver to them the best possible return on investment. Second, because the teams I lead are involved in every step of the customer journey, from the first blog article they read from us, written in-house by our marketing team, to the knowledge their account representative shares with them and the final design of their ad, I know my teams are all working together in unity to create long-lasting relationships with our clients. It’s all about the relationship and everything we do is geared around it.”
Darrell lives in Atlanta with his wife of 30 years. When he’s not working, traveling, or spending time with his family, he enjoys watching his favorite team, the New York Yankees. He’s also an avid golfer and enjoys playing with his son, a musician living in LA.