Chief Marketing Officer
Darrell Edwards joined Mspark in December 2009 and currently serves as Chief Marketing & Customer Officer. Darrell has more than 30 years of executive-level experience in domestic and international marketing programs and services, including specific expertise in all facets of multi-channel marketing using modeling and analytics for customer acquisition and loyalty program marketing.
Prior to Mspark while working as a consultant with Trivergence Business Solutions (Trivergence), his most recent assignment was with a major, international automobile manufacturer where he developed, implemented and led the direct-to-consumer and call center marketing operation for its newly designed roadside safety and personal concierge service program. Before Trivergence, Darrell held roles with such companies as Cosmetique, Vernon Hills, Ill.; Response Media, Norcross, Ga.; MarketTouch, Alpharetta, Ga.; HCI Direct, Bensalem, Pa.; and Reader’s Digest, Pleasantville, N.Y., and he has worked with numerous well-known brands, including Procter & Gamble, Disney, AT&T, Citibank, ServiceMaster and the National Association of Realtors. In additional senior-level marketing positions, he designed and directed a variety of substantial marketing programs on behalf of major companies and SMB’s using his extensive experience in modeling and analytics applied to direct-to-consumer marketing.
Darrell attended Loyola College, Baltimore, Md., where he earned Bachelor of Arts degrees in psychology and business administration. A National Black Achievement in Industry award winner, he also completed the Executive Magazine Publishing Program at Howard University, Washington, D.C.