Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

505, 2017

Mspark Announces Acquisition of Valu-Direct

By |May 5th, 2017|News Release|

-Expands northeastern geographic footprint into Albany, N.Y., and Burlington, Vt. HELENA, Ala. –May 5, 2017 – Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, today announced that it has acquired Valu-Direct, an independently owned, shared mail advertising business located in

1704, 2017

The Rural Automotive and Tire Customer Has Different Needs. Why Are You Sending Them The Same Message?

By |April 17th, 2017|Category Trends|

Do you remember the last time you went down a dirt road; how the road seemed to shake and vibrate every object in the car? Remember hearing the sound of rocks and hardened clay flying everywhere? For people who live in rural areas, often this is their daily

2003, 2017

Breaking Hair Salon Sales Records With Direct Mail

By |March 20th, 2017|Category Trends|

With more and more Americans finding themselves with higher levels of discretionary income[1], it’s no surprise we’re seeing more customers heading into hair salons. The combination of women with more money to spend, endless hairstyle ideas on social network sites like Instagram, and the age-old battle with Father

2003, 2017

Mspark Announces Appointment of Anna Marie Chapman to Vice President, Human Resources

By |March 20th, 2017|Company News|

HELENA, Ala. –March 20, 2017 – Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, has appointed Anna Marie Chapman to the role of vice president, human resources, effective today. Chapman will also join the Mspark senior leadership

2612, 2016

Mspark Promotes Lori Sigler to Vice President and Corporate Controller

By |December 26th, 2016|Company News|

HELENA, Ala. –Dec. 22, 2016 – Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, recently announced that it has promoted Lori Sigler to vice president in addition to her corporate controller responsibilities, effective immediately. Along with leading

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