Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

509, 2017

Mspark Announces Acquisition of Preferred Mail Advertising

By |September 5th, 2017|News Release|

— Expands eastern geographic footprint into West Virginia HELENA, Ala. –September 5, 2017 – Mspark, a results-oriented print, and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, today announced that it has acquired Preferred Mail Advertising, an independently owned, shared mail advertising business

3008, 2017

How to Promote Your Grand Opening with Direct Mail

By |August 30th, 2017|Media Trends|

Reach the Right Audience The first step in promoting your grand opening with direct mail is to identify the right audience for your message. We use two types of data to arrive at your customized mailing profile: predictive data and client data. Our proprietary blend of predictive data is

1408, 2017

How to Attract Toy and Hobby Shop Customers

By |August 14th, 2017|Category Trends|

The first tip is staying ‘top of mind’, by letting people know you are in the neighborhood and have great items to offer at amazing prices. How do you make potential customers aware of your business? For toy and hobby retailers, direct mail should be on their radar.

1007, 2017

What’s the Best Way to Reach Pizza Customers in Rural America?

By |July 10th, 2017|Category Trends|

There is no question that technology, more specifically smart phone applications, has played a large role in enhancing the online ordering experience. But what if technology is not the only answer? What if your customers prefer other ways to order/acquire their pizza? Convenience is a large factor for

1606, 2017

Mspark Partners with Dear Jack Foundation in Enhanced Augmented Reality Promotion

By |June 16th, 2017|News Release|

—Integrated Print and Digital Technology Furthers Dear Jack Foundation Mission to Promote Awareness and Support for Adolescents and Young Adults Diagnosed with Cancer HELENA, Ala. –June 16, 2017 – Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, recently

1306, 2017

9 Valuable Facts Back to School Advertisers Should Know

By |June 13th, 2017|Category Trends|

83% of Back to School shoppers were influenced by coupons or advertising inserts last year 27% of rural consumers shop three weeks to one month prior 21% of rural consumers shop one to two weeks prior $237 is the average spend on back to school clothing and accessories 27% of rural consumers plan

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