Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

404, 2018

Attracting the Rural Customer to Your Quick Service Restaurant

By |April 4th, 2018|Category Trends|

In October of 2017, people were lining up at theaters to watch the newly released remake of Steven King’s “IT” – featuring a killer clown named Pennywise. In some theaters, Burger King did something unexpected. In a dig at their archrival, McDonald’s, specifically Ronald McDonald, Burger King placed

2903, 2018

Why Should Hardware Stores Advertise to the Rural Consumer?

By |March 29th, 2018|Category Trends|

In rural areas of the United States, homeowners are busy. Decks are being replaced, sheds and garages are being built, and flowers and trees are being planted. After years of economic struggle, homeowners are finally able to break out the tools and get to work on the home

2703, 2018

Increase Sales for Father’s Day with Direct Mail

By |March 27th, 2018|Consumer Trends|

Did you know Father’s Day is June 17 this year? How are you driving consumers to your business for Father’s Day? Since 2008, consumers have steadily increased their spend each year on Father’s Day gifts. They are also eating out at restaurants or engaging in special activities more

1903, 2018

Marketing Your Hair Salon to the Rural Consumer

By |March 19th, 2018|Category Trends|

When it comes to rural hair salon marketing, there are only a few things to know. Our latest hair salon category research revealed some findings that might surprise you. These findings will also help you better understand the rural hair salon customer needs and wants. Hair Trends &

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