Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

1306, 2017

9 Valuable Facts Back to School Advertisers Should Know

By |June 13th, 2017|Category Trends|

83% of Back to School shoppers were influenced by coupons or advertising inserts last year 27% of rural consumers shop three weeks to one month prior 21% of rural consumers shop one to two weeks prior $237 is the average spend on back to school clothing and accessories 27% of rural consumers plan

706, 2017

Discount Store Shopping & Spending Trends

By |June 7th, 2017|Category Trends|

When it comes to spending habits, urban consumers are very different from rural consumers. When asked how they feel about the spending philosophy of “live for today because tomorrow is so uncertain”, urban consumers were 13% more likely to agree, compared to rural consumers[1]. And when asked how

706, 2017

Mspark Wins 12 Design Awards in National Competition Sponsored by Graphic Design USA

By |June 7th, 2017|Our Culture|

HELENA, Ala. –June7, 2017 – Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, announced today that it won 12 individual design awards in the 2017 American Inhouse Design Awards competition sponsored by Graphic Design USA (GDUSA). The competition,

1905, 2017

Mspark Wins Top-10 Finalist Award in 2017 “Best Places to Work in Birmingham” Contest

By |May 19th, 2017|Our Culture|

HELENA, Ala. –May 19, 2017 – Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, recently announced that it has received a Top-10 Finalist Award in the 2017 “Best Places to Work in Birmingham” Contest sponsored by the Birmingham Business Journal (BBJ).

1005, 2017

Investing in Our Future

By |May 10th, 2017|Company News|

In support of Mspark’s growth through acquisitions and increasing insert ratios, we are excited to announce new equipment additions in our Brompton and Alabaster production facilities. Both facilities will be outfitted with a new 24-pocket Kirk Rudy insertion line. These lines represent additional shared mail insert capacity and 750,000

1005, 2017

Advertise Weekly to the Whole Reading Community

By |May 10th, 2017|News Release|

Our recently acquired market of Reading, Pennsylvania from Market Select is now available for weekly shared mail distribution. This will allow our customers even greater access to advertising to the Reading market. While newspapers only reach half of Reading, we can now offer entire market coverage on a

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