Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

1212, 2017

Promote Tax Season 2018 With Direct Mail

By |December 12th, 2017|Category Trends|

In the wake of the 2017 Equifax breach, the Federal Trade Commission has advised everyone to file taxes early, stating, “File as soon as you have the tax information you need, before a scammer can. Tax identity theft happens when someone uses your Social Security number to get

2310, 2017

The Journey from Digital To Direct Mail

By |October 23rd, 2017|Category Trends|

Everything Old is New Again The following article was written by Mspark staffer, Rachel Ankersen. Rachel is a Marketing Research & Product Development Manager who specializes in researching the rural consumer as well as industry trends and events. She has over 12 years of experience in both digital

1110, 2017

Fitness Industry Marketing Trends for 2018

By |October 11th, 2017|Category Trends|

When you think about it, the health and fitness industry has had quite a lot of wild and wacky fads – at least in modern history. There is plenty of YouTube gold showing people, looking quite hilarious, using Shake Weights, doing 80s-tastic aerobics, and even wearing Spandex promoting the ThighMaster.

2909, 2017

Fundraising, Food Fights and Dunk Tanks

By |September 29th, 2017|Our Culture|

We recently partnered with the Dear Jack Foundation (DJF) and their Raise Your Voice $100k Challenge. The challenge raises funds supporting adolescents and young adults who have been diagnosed with cancer. Through several opportunities to participate in the challenge including a food fight, a dunk tank

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