Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

1807, 2018

Mspark Wins 15 Design Awards in National Competition Sponsored by Graphic Design USA

By |July 18th, 2018|Our Culture|

HELENA, Ala. – July 18, 2018 – Mspark, a leading national shared mail company, is proud to announce they have won 15 individual design awards in the 2018 American Inhouse Design Awards competition sponsored by Graphic Design USA (GDUSA). Mspark was in the top three

2706, 2018

Labor Day Offers Businesses Opportunity to Drive Traffic

By |June 27th, 2018|Consumer Trends|

Labor Day may be the official end of summer, but it offers businesses an additional opportunity to drive traffic through promotions. Retailers need to get rid of seasonal inventory, so they can discount these items to attract customers to their stores. It also offers a great opportunity for

2006, 2018

Use Direct Mail to Drive Customers to Your Discount Store

By |June 20th, 2018|Category Trends|

Walmart versus Amazon – two retail behemoths in competition with one another for online sales. In the retail industry, so much attention has been paid to how Walmart is competing online – but what’s happening in-store is almost as interesting as their online initiatives. Walmart seems to be reinvesting

2405, 2018

Mspark Announces Appointment of Lori Sigler as Chief Financial Officer

By |May 24th, 2018|Company News|

HELENA, Ala. –May 24, 2018 – Mspark, a leading national shared mail company, has promoted Lori Sigler to chief financial officer, effective immediately. Sigler previously held the positions of vice president financial planning & analysis and corporate controller during her five-year tenure at Mspark. In her new role, Sigler will be

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