Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

2304, 2018

A Winning Recipe for Attracting Pizza Customers

By |April 23rd, 2018|Category Trends|

What does a great media campaign look like for a Pizza company? Is it filled with the latest martech and reaching key demographics in places few have ventured before? Perhaps. We happen to believe a great media campaign is a lot like ordering a custom-built pizza oven. You

1604, 2018

4th of July Advertising Facts and Opportunities

By |April 16th, 2018|Consumer Trends|

Did you know consumers are spending more on the 4th of July than they have in recent years? Americans are expected to spend $300 million more on Independence Day cookouts and picnics this year, up from 2016. Consumers in Mspark’s footprint are more likely to attend/host a cookout,

404, 2018

Attracting the Rural Customer to Your Quick Service Restaurant

By |April 4th, 2018|Category Trends|

In October of 2017, people were lining up at theaters to watch the newly released remake of Steven King’s “IT” – featuring a killer clown named Pennywise. In some theaters, Burger King did something unexpected. In a dig at their archrival, McDonald’s, specifically Ronald McDonald, Burger King placed

2903, 2018

Why Should Hardware Stores Advertise to the Rural Consumer?

By |March 29th, 2018|Category Trends|

In rural areas of the United States, homeowners are busy. Decks are being replaced, sheds and garages are being built, and flowers and trees are being planted. After years of economic struggle, homeowners are finally able to break out the tools and get to work on the home

2703, 2018

Increase Sales for Father’s Day with Direct Mail

By |March 27th, 2018|Consumer Trends|

Did you know Father’s Day is June 17 this year? How are you driving consumers to your business for Father’s Day? Since 2008, consumers have steadily increased their spend each year on Father’s Day gifts. They are also eating out at restaurants or engaging in special activities more

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