Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

1704, 2019

Highlight Your Hair Salon with Direct Mail

By |April 17th, 2019|Category Trends|

Let’s start with the good news: The hair salon industry is sitting in a good place for the next five years. Consumer confidence is high, discretionary spending is up, innovative styling techniques are changing the game for many hair stylists, and clients are having a lot of fun experimenting

1704, 2019

Mspark Promotes Ron Pennington to Vice President, Manufacturing

By |April 17th, 2019|Company News|

HELENA, Ala. – April 17, 2019 – Mspark, a leading national shared mail company, is proud to announce Ron Pennington has been promoted to Vice President, Manufacturing. During his 22-year tenure at Mspark, Ron has held various facility leadership roles, including his most recent role as Plant Manager

1104, 2019

Mspark Appoints Lori Sigler to Chief Financial and Operating Officer

By |April 11th, 2019|Company News|

HELENA, Ala. – April 11, 2019 – Mspark, a leading national shared mail company, is proud to announce Lori Sigler has been promoted to Chief Operating Officer in addition to her responsibility as Chief Financial Officer. Lori Sigler in her role as Chief Financial Officer has helped the

1004, 2019

5 Awesome Charts From the 2018 ANA/DMA Response Rate Report – With Mspark Commentary

By |April 10th, 2019|Media Trends|

If you follow our blog regularly, you might have noticed that we often refer to response rates from the Association of National Advertisers/Data and Marketing Association’s annual response rate report. One reason we love digging through the report is because finding reliable intel on how certain types of media

904, 2019

Mspark Announces Partnership with SaveOn® in Knoxville, Tennessee Market

By |April 9th, 2019|News Release|

HELENA, Ala. – April 9, 2019 – Mspark, a leading national shared mail company, has announced they are expanding their partnership with SaveOn, a comprehensive direct mail and digital marketing company. The new partnership will be in Knoxville, Tennessee, one of Mspark’s largest markets, delivering to approximately 293,000 households

904, 2019

Mspark Chief Executive Officer Featured on Into the Corner Office Podcast

By |April 9th, 2019|Company News|

Our Chief Executive Officer, Steve Mitzel, was recently a featured guest on Into the Corner Office podcast with Brandt Handley. Steve has been CEO of Mspark since September of 2015, and has led Mspark through six acquisitions over a two-year span, spurring the company's top line growth 35% and

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