Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

2703, 2018

Increase Sales for Father’s Day with Direct Mail

By |March 27th, 2018|Consumer Trends|

Did you know Father’s Day is June 17 this year? How are you driving consumers to your business for Father’s Day? Since 2008, consumers have steadily increased their spend each year on Father’s Day gifts. They are also eating out at restaurants or engaging in special activities more

1903, 2018

Marketing Your Hair Salon to the Rural Consumer

By |March 19th, 2018|Category Trends|

When it comes to rural hair salon marketing, there are only a few things to know. Our latest hair salon category research revealed some findings that might surprise you. These findings will also help you better understand the rural hair salon customer needs and wants. Hair Trends &

2302, 2018

Promote Mother’s Day 2018 With Direct Mail

By |February 23rd, 2018|Consumer Trends|

Did you know that Mother’s Day is May 13 this year? Are you ready to drive consumers to your business? Local consumers are spending more on gifts and outings for Mother’s Day than in the past. Mspark consumers have steadily increased their spending for Mother’s Day since 2008,

2202, 2018

Using Direct Mail to Drive Traffic for Memorial Day

By |February 22nd, 2018|Consumer Trends|

Memorial Day is May 28. It marks the start of summer for many, but it’s also become a huge opportunity for businesses to drive traffic with special offers and promotions. In terms of bargains available, Memorial Day is second only to Black Friday. Businesses need to ensure they

3101, 2018

Rural Consumer Targeting in the Beauty & Cosmetics Industry

By |January 31st, 2018|Media Trends|

When it comes to consumer packaged goods marketing and advertising, especially beauty and cosmetics, the increase in focus on digital media certainly appears to make a lot of sense. In this digital age we have all been a part of, no one has to wonder why digital advertising

Categories