Somewhere in this country there is a woman in a waiting room ready to be called back for her appointment. The flatscreen TV in the room is showing HGTV’s Fixer Upper series and the Gaines’s are walking through plans for their new project. The woman turns to the stranger

In the United States, a new car used to be a symbol of success and status. Who didn’t want a 3-car garage with 3 shiny cars to go inside? In many ways a new car is still very much a part of the American dream but in recent years,

One of the things we enjoy about working with other marketers in the restaurant industry is that we can dig deep into consumer surveys and get a glimpse into behaviors and attitudes of all kinds of people in different geographies. We especially enjoy seeing how younger generations differ from

In parts of the U.S., many local hardware shops have noticed an uptick in business, brought on by rising disposable income, higher-value residential construction, and increased private spending on home improvements. This would explain why the industry saw 2.9 percent annual growth between 2013 and 2018. But growth