Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

804, 2019

Understand and Attract Furniture Shoppers with Direct Mail Marketing

By |April 8th, 2019|Category Trends|

Somewhere in this country there is a woman in a waiting room ready to be called back for her appointment. The flatscreen TV in the room is showing HGTV’s Fixer Upper series and the Gaines’s are walking through plans for their new project. The woman turns to the stranger

204, 2019

See Father’s Day Sales Soar With Direct Mail

By |April 2nd, 2019|Consumer Trends|

Father’s Day is June 16, and families nationwide will be shopping for gifts to celebrate a special man in their lives. Did you know 65% of rural households with children bought Father’s Day gifts for a father or stepfather last year, and 44% bought gifts for a husband?

104, 2019

Drive Auto and Tire Customers to Your Business with Direct Mail

By |April 1st, 2019|Category Trends|

In the United States, a new car used to be a symbol of success and status. Who didn’t want a 3-car garage with 3 shiny cars to go inside? In many ways a new car is still very much a part of the American dream but in recent years,

2603, 2019

10 Charts to Help You Market to Restaurant Customers Across Generations

By |March 26th, 2019|Category Trends|

One of the things we enjoy about working with other marketers in the restaurant industry is that we can dig deep into consumer surveys and get a glimpse into behaviors and attitudes of all kinds of people in different geographies. We especially enjoy seeing how younger generations differ from

1203, 2019

How Can Hardware Stores Attract Customers and Grow Revenue?

By |March 12th, 2019|Category Trends|

In parts of the U.S., many local hardware shops have noticed an uptick in business, brought on by rising disposable income, higher-value residential construction, and increased private spending on home improvements. This would explain why the industry saw 2.9 percent annual growth between 2013 and 2018. But growth

2802, 2019

Use Direct Mail to Drive Memorial Day Traffic

By |February 28th, 2019|Consumer Trends|

Memorial Day is May 27 this year and honors those who have made the ultimate sacrifice for our country. A traditional time for picnics, parties, weekend getaways and family get-togethers, rural consumers will be shopping locally for provisions: food, drinks, decorations, and more. Memorial Day is also a time

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