Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

1311, 2018

Reaching Rural Fitness Customers in 2019

By |November 13th, 2018|Category Trends|

According to analysis from IBIS World, industry revenue for the fitness industry is expected to grow at an annualized rate of 1.5% to $36.4 billion over the next five years due to increasingly health-conscious baby boomers signing up for health club memberships. With the economy in great shape

811, 2018

Plan Your Strategy to Drive Holiday Traffic

By |November 8th, 2018|Consumer Trends|

Around this time of year, we’re often asked by businesses what a good holiday mailing strategy looks like. How are people shopping? When are people shopping? Is Black Friday still a thing? Online shopping – should brick-and-mortar stores be concerned this year? We’ve done the research and have come

111, 2018

Food, Fun and Fantastic Costumes: Halloween at Mspark

By |November 1st, 2018|Our Culture|

If you think about Halloween, you may think about costumes, candy, and lots of fun. That’s about how it looks at Mspark, complete with a schedule of events throughout the day for our team to participate and compete in. This year our agenda included a chili cook-off

2410, 2018

Boost Your Optical Advertising Campaigns with Direct Mail

By |October 24th, 2018|Category Trends|

Did you know optometry practices in the United States are projected to grow 2.7% over the five years to 2023? For an industry, that’s not bad news at all considering the threat internet retailers present when it comes to competition. With an aging population in a healthy economy,

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