Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Mspark Blog
Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.
Let’s go on a Picnic, Mspark Style
We had our annual Spring Picnic last week at our home office, complete with delicious food and games. The weather was perfect, the food was amazing, and the competition was stiff! Someone wise once said “Nothing brings people together like
A Winning Recipe for Attracting Pizza Customers
What does a great media campaign look like for a Pizza company? Is it filled with the latest martech and reaching key demographics in places few have ventured before? Perhaps. We happen to believe a great media campaign is a lot like ordering a custom-built pizza oven. You
4th of July Advertising Facts and Opportunities
Did you know consumers are spending more on the 4th of July than they have in recent years? Americans are expected to spend $300 million more on Independence Day cookouts and picnics this year, up from 2016. Consumers in Mspark’s footprint are more likely to attend/host a cookout,
Attracting the Rural Customer to Your Quick Service Restaurant
In October of 2017, people were lining up at theaters to watch the newly released remake of Steven King’s “IT” – featuring a killer clown named Pennywise. In some theaters, Burger King did something unexpected. In a dig at their archrival, McDonald’s, specifically Ronald McDonald, Burger King placed
The Grocery Evolution and Direct Mail
Long ago, people set aside a time out of their day to carefully list every provision they needed to buy for the week. They would drive to a supermarket, pick up the items, come home and unload them, and do the same thing the following week. If they
Why Should Hardware Stores Advertise to the Rural Consumer?
In rural areas of the United States, homeowners are busy. Decks are being replaced, sheds and garages are being built, and flowers and trees are being planted. After years of economic struggle, homeowners are finally able to break out the tools and get to work on the home