Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

805, 2019

Mspark CIO Jamie Adams Honored as 2019 Alabama CIO of the Year® ORBIE® Award Winner

By |May 8th, 2019|Company News|

HELENA, Ala. – May 8, 2019– Mspark, a leading national shared mail company, is proud to announce Chief Information Officer Jamie Adams has been named the Enterprise winner of the 2019 Alabama CIO of the Year® ORBIE® Award. The ORBIE award honors chief information officers who have demonstrated

2404, 2019

Drive Patriotic Shoppers to Your Business for Independence Day Deals

By |April 24th, 2019|Consumer Trends|

Independence Day on July 4th is quickly approaching. How will your business stay top-of-mind when consumers begin buying celebratory goods and supplies?Independence Day marks the day the Declaration of Independence was adopted, declaring the United States as an independent country. Many Americans celebrate with parties, fireworks, and decorations. Did you

2304, 2019

The Power of an Integrated Advertising Approach With Direct Mail

By |April 23rd, 2019|Media Trends|

For those of us who grew up in the 80s and 90s, it was almost forever ago when our retail shopping experience began in the mail. In fact, it has been nearly 21 years since the cast of Dawson’s Creek appeared in the J. Crew Fall catalog, made its

1704, 2019

Highlight Your Hair Salon with Direct Mail

By |April 17th, 2019|Category Trends|

Let’s start with the good news: The hair salon industry is sitting in a good place for the next five years. Consumer confidence is high, discretionary spending is up, innovative styling techniques are changing the game for many hair stylists, and clients are having a lot of fun experimenting

1704, 2019

Mspark Promotes Ron Pennington to Vice President, Manufacturing

By |April 17th, 2019|Company News|

HELENA, Ala. – April 17, 2019 – Mspark, a leading national shared mail company, is proud to announce Ron Pennington has been promoted to Vice President, Manufacturing. During his 22-year tenure at Mspark, Ron has held various facility leadership roles, including his most recent role as Plant Manager

1104, 2019

Mspark Appoints Lori Sigler to Chief Financial and Operating Officer

By |April 11th, 2019|Company News|

HELENA, Ala. – April 11, 2019 – Mspark, a leading national shared mail company, is proud to announce Lori Sigler has been promoted to Chief Operating Officer in addition to her responsibility as Chief Financial Officer. Lori Sigler in her role as Chief Financial Officer has helped the

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