Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

1706, 2019

Mspark Announces Kevin Zall as Director of Sales Enablement

By |June 17th, 2019|Company News|

HELENA, Ala. – June 17, 2019– Mspark, a leading national shared mail company, has hired Kevin Zall as Director of Sales Enablement. In his new role, Kevin will lead Mspark’s Talent Development Team and National Sales Development.  Through his leadership, he will drive both revenue results and internal

606, 2019

Mspark Announces Employee Donation Matching for Dear Jack Foundation Raise Your Voice $300k Challenge

By |June 6th, 2019|Company News|

Mspark has been partnering with the Dear Jack Foundation(DJF) for a few years, raising awareness and funds for the DJF. The DJF supports adolescents and young adults who have been diagnosed with cancer, and their annual Raise Your Voice Challenge works to raise funds supporting their programs. Starting

3005, 2019

The Power of Direct Mail to Attract Higher Education Students

By |May 30th, 2019|Category Trends|

Years ago, there was a Public Service Announcement spot on TV showing a young man letting a store owner know he’s there to buy a wallet. The store owner asks him if he’s celebrating high school graduation and he responds: “No, I dropped out”. She leans over to

1405, 2019

Using Direct Mail to Attract Grocery Shoppers

By |May 14th, 2019|Category Trends|

“Hey Google, ask Fred Meyer to add 4 SpaghettiOs to my cart.” Google Assistant chimes in to confirm: “SpaghettiOs, added to your Fred Meyer cart, anything else?” Sound familiar? Maybe not yet…Kroger, the parent company of Fred Meyer, only recently launched voice-assistant ordering with Google Assistant. Amazon’s Whole Foods stores

805, 2019

Ace Your 2019 Back to Class Advertising with Direct Mail

By |May 8th, 2019|Consumer Trends|

Did you know Back to Class shoppers spend more per household on items for the upcoming school year than consumers spend on Mother’s Day, Father’s Day and Valentine’s Day combined? The annual Back to Class season is a major opportunity for retailers to capture a sizable share of consumer’s

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