Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

1508, 2018

A Furniture Store’s Secret Weapon to Drive Sales

By |August 15th, 2018|Category Trends|

According to a recent Unity Marketing survey, nearly two-thirds of the brick-and-mortar furniture retailers surveyed agreed that online furniture retailers, like Wayfair, are their biggest competitive threat. Their concern is not completely unfounded - Wayfair has been extremely aggressive with their online paid search as well as their

3007, 2018

Mspark Announces Increased Frequency Available For Birmingham, Alabama Market

By |July 30th, 2018|News Release|

HELENA, Ala. – July 30, 2018 – Mspark, a leading national shared mail company, today announced that it has increased the mailing frequency of its Birmingham, Alabama market from once a month to twice a month. This means that, starting in September, businesses will have two

2407, 2018

Make Your Direct Mail Matter to Mailbox CEOs in Rural America

By |July 24th, 2018|Media Trends|

By Steve Mitzel, Chief Executive Officer “Keep, toss, keep…toss. Keep, keep…eh, toss.”Sound familiar? It’s the thoughts of most people when they bring their mail in from their mailbox, isn’t it? I suppose for a lot of people it’s always “toss” but for many, it’s more of a conscious decision.My

1807, 2018

Mspark Wins 15 Design Awards in National Competition Sponsored by Graphic Design USA

By |July 18th, 2018|Our Culture|

HELENA, Ala. – July 18, 2018 – Mspark, a leading national shared mail company, is proud to announce they have won 15 individual design awards in the 2018 American Inhouse Design Awards competition sponsored by Graphic Design USA (GDUSA). Mspark was in the top three

2706, 2018

Labor Day Offers Businesses Opportunity to Drive Traffic

By |June 27th, 2018|Consumer Trends|

Labor Day may be the official end of summer, but it offers businesses an additional opportunity to drive traffic through promotions. Retailers need to get rid of seasonal inventory, so they can discount these items to attract customers to their stores. It also offers a great opportunity for

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