Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

910, 2018

Apparel Shopping and the Rural Consumer in 2018

By |October 9th, 2018|Category Trends|

As retail apparel stores across the country begin scaling back their physical locations and upping their game online, some wonder how this impacts the shopping habits of rural consumers. In the past we’ve always known that people living in rural areas often do not have the convenience of making

310, 2018

Mspark Announces Ron Sereika as Director of Credit and Client Payment Solutions

By |October 3rd, 2018|Company News|

HELENA, Ala. – October 3, 2018 – Mspark, a leading national shared mail company, has hired Ron Sereika as Director of Credit and Client Payment Solutions. In his new role, Ron will be responsible for the Mspark Credit & Collections team. Through his leadership, his team will partner with

310, 2018

How Telecoms Can Reach the Rural Consumer with Direct Mail

By |October 3rd, 2018|Category Trends|

The State of Telecom Coverage in Rural America On June 27th, 2018, Facebook posted on their blog that they were abandoning future development of their Aquila program – which was a high-altitude platform station (HAPS) system using drone aircraft to deliver internet accessibility to rural parts of the

2009, 2018

We Put The Fun in Fundraising With the DJF Raise Your Voice $200k Challenge

By |September 20th, 2018|Our Culture|

Last week Mspark partnered with the Dear Jack Foundation (DJF) and the Raise Your Voice $200k Challenge. The DJF supports adolescents and young adults who have been diagnosed with cancer, and this annual event works to raise funds supporting their programs. This is the second

1709, 2018

Are You Getting Your Share of Wallet from Rural Restaurant Diners?

By |September 17th, 2018|Category Trends|

With our current low unemployment and increasing consumer confidence, the economy would seem to be raining down sunshine for restaurant businesses everywhere. The logical assumption would be: more money in people’s pockets + more fried mozzarella cheese stick appetizers for everyone = more revenue for casual dining chains. But

1309, 2018

Treat Your Customers to a Deal This Halloween

By |September 13th, 2018|Category Trends|

Don’t you just love Halloween? At Mspark, we certainly do – and we share this in common with people living in rural parts of the US. In researching the rural consumer and how they shop during the Halloween season, we discovered a few things that make them stand out

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