Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

2509, 2019

The Truth About Removing Newspaper Ads from Your Marketing Mix

By |September 25th, 2019|Media Trends|

It’s a truth many of us in the print industry are painfully aware of – newspaper advertising is far less effective today than in years past. It’s on the decline and has been for years. When it comes to retailers, who’ve always relied on newspapers for their advertising,

909, 2019

Helping Small Businesses Encourage Customers to Shop Small® this November

By |September 9th, 2019|Media Trends|

TOP TIPS TO GET READY FOR SMALL BUSINESS SATURDAY®, PROUDLY BACKED BY AMERICAN EXPRESS. As a company that serves local business owners and customers, Mspark is proud to join with American Express to support the 10th annual Small Business Saturday® this Nov 30. Small Business Saturday

609, 2019

Mspark Announces Ritu Parr as Senior Director of Marketing

By |September 6th, 2019|Company News|

HELENA, Ala. – September 6, 2019– Mspark, a leading national shared mail company, has hired Ritu Parr as Senior Director of Marketing. In her new role, Ritu will lead the various responsibilities of Mspark’s marketing team, including strategic support for Mspark’s sales team, product management and business-to-business marketing.

509, 2019

Mspark Joins the Corporate Supporter Program for the 10th Annual Small Business Saturday® to Help Support Small Businesses

By |September 5th, 2019|News Release|

HELENA, Ala. – September 5, 2019– Mspark today announced it has joined the Small Business Saturday Corporate Supporter Program and that it will, together with American Express, support this year’s Small Business Saturday® celebration, which takes place on Nov 30. Small Business Saturday is a day dedicated to

1408, 2019

3 Easy Ways Dental Practices Can Win Over Families with Kids

By |August 14th, 2019|Category Trends|

Here’s some great news: According to IBIS World, industry revenue for dental practices is forecast to grow at an annualized rate of 2.8% to $151 billion over the 4 years to 2023. Aging baby boomers who typically need more dental services, higher levels of disposable income, and an

1208, 2019

How to Avoid Mistakes and Build Confidence in Your Marketing Campaigns

By |August 12th, 2019|Media Trends|

Serious question. Are you selling something you’d like most people to buy? Like food? Toilet paper? Furniture? If so, it’s probably a good idea to take a closer look at your marketing mix. Does it have ultimate reach? If you are selling something you want most people to buy…but

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