Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

1311, 2019

Attract Tax Prep Customers to Your Business Using Direct Mail

By |November 13th, 2019|Category Trends|

We are well into Fall this year but, as marketers, we are always looking at what’s ahead. Typically, around this time, we focus in on planning for the upcoming tax season and what tax preparation businesses can do to attract customers. What kind of opportunities exist and what’s

711, 2019

Developing the Shared Mail Component of Your Marketing Mix

By |November 7th, 2019|Media Trends|

Back in August, we published an article about avoiding common mistakes in your marketing campaigns. We followed it up with a piece on trading ineffective newspaper ads for high-response media in your marketing mix. This time we want to cover a topic that goes to the heart of

511, 2019

Myth Busting Common Misperceptions About Rural Fitness

By |November 5th, 2019|Category Trends|

What do you think of when you think of rural people and exercise? Or maybe a better question might be…do you think of rural people and their fitness routine? We get it. There are a lot of reasons to discount the idea of rural residents being part of

411, 2019

Candy, Costumes and Contests – It’s Halloween at Mspark

By |November 4th, 2019|Our Culture|

The air is crisp, the candy is abundant, and the zombie doll practical jokes are happening throughout the building at the Mspark office. That can only mean one thing…it’s time for the annual Halloween festivities at Mspark! This year’s festivities included a chili cook-off and dessert bake-off competition

111, 2019

Mspark Associate Director of B2B Marketing Stacy Blackman Honored as 2019 Marketo Fearless 50 Marketer

By |November 1st, 2019|Company News|

HELENA, Ala. – November 1, 2019 – Mspark, a leading national shared mail company, is proud to announce Associate Director of B2B Marketing Stacy Blackman has been selected as a member of the 2019 Marketo Fearless 50 class. The Fearless 50 is a program created by Marketo,

3010, 2019

Mspark Announces Jim Buckley as Vice President of National Sales, Restaurant Team

By |October 30th, 2019|Company News|

HELENA, Ala. – October 30, 2019 – Mspark, a leading national shared mail company, has hired Jim Buckley as Vice President of National Sales, Restaurant Team. In his new role, Jim will lead the Mspark National Sales Team that specializes in maintaining and growing business with restaurants. Through

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