Discount Store Shopping & Spending Trends

When it comes to spending habits, urban consumers are very different from rural consumers. When asked how they feel about the spending philosophy of “live for today because tomorrow is so uncertain”, urban consumers were 13% more likely to agree, compared to rural consumers[1].

Fitness Industry Trends for 2017

Do you own a yoga, aerobic, or dance studio, a Pilates center, gym or athletics club? If so, you might be interested in Mspark’s most recent research into fitness industry trends, who is driving the change, and how you can get their attention to get them into your business.

Consumers in Rural America: The Silent Swing State

Are you underestimating the rural consumer? Is your competition? This powerful group of consumers may give you the unexpected winning edge you need. America is commonly defined by two very different segments of the population: rural and urban.