When it comes to spending habits, urban consumers are very different from rural consumers. When asked how they feel about the spending philosophy of “live for today because tomorrow is so uncertain”, urban consumers were 13% more likely to agree, compared to rural consumers.
The Rural Automotive and Tire Customer Has Different Needs. Why Are You Sending Them The Same Message?
Do you remember the last time you went down a dirt road; how the road seemed to shake and vibrate every object in the car? Remember hearing the sound of rocks and hardened clay flying everywhere?
With more and more Americans finding themselves with higher levels of discretionary income, it’s no surprise we’re seeing more customers heading into hair salons.
Do you own a yoga, aerobic, or dance studio, a Pilates center, gym or athletics club? If so, you might be interested in Mspark’s most recent research into fitness industry trends, who is driving the change, and how you can get their attention to get them into your business.
Are you underestimating the rural consumer? Is your competition? This powerful group of consumers may give you the unexpected winning edge you need. America is commonly defined by two very different segments of the population: rural and urban.