Fitness Industry Marketing Trends for 2018

When you think about it, the health and fitness industry has had quite a lot of wild and wacky fads – at least in modern history. But something is changing as Americans become more aware, through technology and better information, of the state of their health and wellbeing.

How to Promote Your Grand Opening with Direct Mail

The first step in developing a direct mail marketing campaign for your grand opening is to identify the right audience for your message. We use two types of data to arrive at your customized mailing profile: predictive data and client data.

How to Attract Toy and Hobby Shop Customers

The first tip is staying ‘top of mind’, by letting people know you are in the neighborhood and have great items to offer at amazing prices. How do you make potential customers aware of your business? For toy and hobby retailers, direct mail should be on their radar.