Our leadership team works tirelessly to always find new and creative solutions for our clients.
Our vision is to be the leading print distribution company delivering results by connecting businesses to consumers in Rural America.
Chief Executive Officer
Responsibilities– Steve is Chief Executive Officer of Mspark, leading and developing the overall long-term goals Mspark has set forth.
Background– Steve has been with Mspark since September of 2015. Prior to joining Mspark, he was President of C Street Solutions, a consulting firm that he founded in 2014. Before that, he worked 14 years at Valassis Communications in various executive-level roles of increasing responsibility culminating in General Manager/Senior Vice President – Shared Mail. In this position, he had P&L responsibility for a $1.4 billion direct mail division that contributed 90% of profit and 65% of revenue for the entire company. Earlier in his career, he served in finance and accounting roles at Dynamis Solutions, SmithGroup, and PricewaterhouseCoopers.
Education– Holds both an MBA and bachelor’s degree in business administration from University of Michigan, Ann Arbor.
In His Words– “The direct mail and the shared mail industry are experiencing some exciting changes, and we are seeing a lot of innovation within the space – from more personalization, to increased frequency, to more sophisticated targeting. Direct mail continues to be a high-response medium and works better than any other print media. We are consistently executing upon our vision to delight our customers, optimize operations, and deliver cost savings to back to our clients. The mailbox has never been more powerful with over 92% of households interacting over eight minutes a day sorting and scanning their mail. Through acquisitions, innovation and working with our customers we believe that our continued efforts to be better, faster, and more efficient will continue to grow the relevancy of our products.”
Outside Mspark– Steve is a passionate crusader in the fight against cancer and has made it his philanthropic mission to do everything humanly possible to help end it. Steve is dedicated to fundraising for various cancer organizations through his marathons and half marathons. He supports organizations that not only provide research, but provide support to families and patients. He serves on the board of the Dear Jack Foundation and is proud to support Andrew McMahon’s mission to help the underserved adolescent and young adult cancer community. When he is not working, spending time with his family, or crusading against cancer, he has taken up the joy of surfing!
Responsibilities– Tom is Senior Vice President of Local Sales and responsible for the development and successful execution of the company’s local market sales strategies and sales development. He leads the local sales, inside sales, and sales development teams. Tom joined Mspark in January 2014 as Director, Corporate Sales Development. In November 2014, he was promoted to Director, Local Sales – Southeast then to VP of Local Sales in January of 2016, the position he held prior to his current role.
Background– Tom has more than 30 years of experience in sales management, sales development, and marketing and has held a variety of senior-level positions in the direct mail and digital media spaces, including roles with Cox Target Media/Valpak, Newark Electronics, and First Class Marketing. He was the former CEO/Owner for 12 years of Meyer Associates, a 450-person B2B direct marketing advertising agency specializing in customer contact centers, digital media and direct mail.
Education– Graduate of State University of New York at Potsdam (SUNY Potsdam), holds a Bachelor of Arts degree in Economics.
In His Words– “I’m the lucky guy on our leadership team who has the opportunity to work in partnership with small & medium local businesses (SMBs) – something I’ve always been passionate about. Some of these businesses approach us without ever having experienced running a direct mail campaign or knowing how to even get started. They need a partner to improve their marketing. My passion and my team’s passion is to help businesses to get, keep, and grow customers, especially the underserved rural customers. My favorite part is that “wow” response from the client when they see what we can do for them using data-driven precision targeting in their shared mailings. It is truly amazing. We enjoy being our clients’ secret weapon.”
Outside Mspark– Tom’s mantra is to prepare, practice and perform with passion! Tom has a passion for the outdoors and in particular swimming and water sports. He swam competitively from the age of 6 to 21 years old and continued with Triathlons and Masters swimming. He is a family man with two wonderful daughters and wife that loves traveling. If you know Tom, you know his energy and passion is second to none with everything he does.
Responsibilities– Lori is Chief Financial Officer for Mspark. In this leadership role, she is responsible for Mspark’s past and present financial situation as well as playing a major part of our company’s financial future.
Background– Lori joined us in February of 2013 as Corporate Controller and, in May 2018, was promoted to her current role. Prior to Mspark, Lori held various positions of increasing responsibility in her field most recently serving as Controller at Atherotech, Inc., a private, equity-backed company headquartered in Birmingham, Ala.
Education– Cum laude graduate of Georgia Southern University in Statesboro, Ga., where she earned both a Master of Accounting degree and a Bachelor of Business Administration degree in accounting.
In Her Words–“The mission of most accounting and finance departments is to manage and accurately report the financial position of the Company. This is part of our everyday culture. We make sure that the numbers reported are accurate and timely and that we stay on top of the latest accounting guidance, but there are other important factors that contribute to a successful accounting and finance team. Our team strives to be a strategic partner to the Company. We assist in developing and executing strategies that are meant to grow our business and drive profitability. Lastly, we have an accounting and finance team that is driven, collaborative and fun! We work hard, and we play hard. We spend many hours with our “work” family, so it is great that we can have a laugh and enjoy time together. It creates an environment where people want to go above and beyond.”
Outside Mspark –Lori enjoys going to Lake Martin with her husband, kids, and Weimaraner. She calls it her “happy place” and is instantly relaxed when they pull in the driveway. She and her family love riding on their boat, jet-skiing, and tubing. You will find them at Chuckwalla’s Pizza almost every Saturday on Lake Martin during the spring and summer. When fall rolls around, they spend most every weekend going to Georgia Southern football games.
Responsibilities– Darrell serves as Mspark’s Chief Marketing & Customer Officer. He has more than 30 years of executive-level experience in domestic and international marketing programs and services, including specific expertise in all facets of multi-channel marketing using modeling and analytics for customer acquisition and loyalty program marketing. In his leadership role at Mspark, he directs efforts to create a seamless and positive experience from the first touchpoint with the client and throughout our ongoing relationship.
Background– Darrell joined Mspark in December 2009. Prior to Mspark, he held roles with such companies as Reader’s Digest, HCI Direct, MarketTouch, Response Media, Cosmetique, Trivergance. He has worked with numerous well-known brands, including Procter & Gamble, Disney, AT&T, Citibank, ServiceMaster, Mercedes Benz, and the National Association of Realtors. During his career, he has designed and directed a variety of substantial marketing programs on behalf of major companies and SMB’s using his extensive experience in modeling and analytics applied to direct-to-consumer marketing.
Education– Loyola College, Baltimore, Md., Bachelor of Arts degrees in psychology and business administration. National Black Achievement in Industry award winner. Completed the Executive Magazine Publishing Program at Howard University, Washington, D.C.
In His Words– “I’m in an interesting position here at Mspark for two reasons. First, I lead Marketing initiatives for a company serving the needs of Marketing and Advertising clients. We share the same kind of DNA and have partnerships that are based on mutual understanding. There is a constant exchange of new ideas and cross pollination, especially with data and analytics, that helps us be great consultants for our clients and consistently deliver to them the best possible return on investment. Second, because the teams I lead are involved in every step of the customer journey, from the first blog article they read from us, written in-house by our marketing team, to the knowledge their account representative shares with them and the final design of their ad, I know my teams are all working together in unity to create long-lasting relationships with our clients. It’s all about the relationship and everything we do is geared around it.”
Outside Mspark– Darrell lives in Atlanta with his wife of 30years. When he’s not working, traveling, or spending time with his family, he enjoys watching his favorite team, the New York Yankees. He’s also an avid golfer and enjoys playing with his son, a musician living in LA
Responsibilities– Jamie is Chief Information Officer for Mspark. In this leadership role, her primary responsibility is to create business value through technology. Strategic planning and directing programs to ensure technology systems are in alignment with business goals are just a few of the many ways Jamie’s leadership steers Mspark towards success.
Background– Jamie joined us in October of 2016 as Chief Information Officer. She has over 15 years of experience developing and implementing strategies and programs to transform IT from merely a support function to a business partner. Jamie does this by creating business value, navigating business change, optimizing IT investments, transforming IT capabilities, and delivering technology with confidence to protect the business and minimize disruption impact.
Education– MBA from the University of Alabama, Tuscaloosa and a Bachelor’s in Business Administration/Management Information Systems from the University of Georgia in Athens.
In Her Words– “When I meet people who want to know about what I do for a living, they sometimes have an idea that a CIO is someone who leads a department responsible for supporting the operations of a company – an executive over a group of professionals who are busy resetting passwords, installing software etc. While our group certainly handles many of those things, our primary focus is to deliver on the promise of technology – to make life a little easier, to make us all more efficient, and solve tough problems. It helps us adapt in an ever-changing world. The direct mail industry is currently undergoing a significant change where digital media is influencing the way marketing campaigns, including direct mail marketing campaigns, are handled. This means that as a company, Mspark must stand apart as innovators in this industry using quality data and analytics, as well as implementing the best possible technology solutions to better address the growing needs of our clients.”
Outside Mspark–Jamie is adventurous and has a passion for trying new things. At the beginning of every year, she establishes goals for herself and strives to accomplish those goals by year-end. Over the past year, she has traveled to two new countries, skied on Aspen Mountain, and learned the sport of cycling. She is also an avid runner, because she says running has a wonderful way of clearing her head after a busy day.
Responsibilities– Steve has served Mspark as Vice President, Operations, since November 2015 and has responsibility for the company’s three distribution facilities, as well as its Technical Services team, Postal Affairs, Print Services, Client Materials Management team, and Facility Maintenance functions.
Background– Since joining Mspark in 2007, he has held various operations management positions, including his prior role as Corporate Operations Manager. Prior to Mspark, Steve worked 12 years at American Color Graphics, a national commercial and insert printing firm, first as Corporate Technical Services Project Manager, then as Division Operations Manager and, finally, as Division Plant Manager. He also spent two years as Production Manager at Darby Printing Co. and almost 10 years in plant management, materials and quality assurance, press operations and inventory control positions at Ringier America. Altogether, Steve has more than 35 years of professional experience across all aspects of operations and printing.
Education– Cum laude graduate of Arkansas State University, Jonesboro, with a Bachelor of Science degree in printing management.
In His Words– “Dynamic industry evolution continues to drive creative and data driven solutions to serve our clients. Collaborative partnerships from our supply chain from print through logistics for household delivery enable us to provide the products and services that result in positive experiences for our clients, by delivering meaningful print advertising to consumers. The committed team of associates in our production and support operations coupled with our continual focus on operational excellence and efficiency provide a solid foundation to further build upon the benefits of shared mail to clients and consumers.”
Outside Mspark– Steve and his wife are involved in several church activities serving in teaching, youth and deacon roles. He is an avid reader and enjoys nature and the outdoors.
Anna Marie Chapman
Responsibilities– Anna Marie serves as our Vice President of Human Resources and is responsible for leading and developing Mspark’s strategic Human Resources initiatives. She brings to Mspark over 25 years of progressive human resources experience, including recruiting, talent development, strategic HR planning, compensation, benefits, and safety and risk management.
Background– Anna Marie joined Mspark in March 2017. Prior to joining, she served as Vice President, Human Resources & Corporate Administration at The McPherson Companies. She also held senior-level human resources roles with Saks, Inc., and Mercantile Stores Company.
Education– Holds a Bachelor of Science degree in marketing from the University of South Alabama in Mobile.
In Her Words– “The role of Human Resources (HR) has historically been the paper pusher, party planner, and benefits administrator because hiring employees, paying employees and dealing with benefits were the first needs of a Personnel Department. Things have certainly changed in my years. HR has evolved into a critical strategic business partner and change champion for companies. Our role today is leading the strategic utilization of employees to serve our business goals. We have to think like business people, know finance/accounting and be accountable and responsible for budget management and the measurement of all HR programs and processes. To keep your seat at the table you have to prove that you are business savvy and contribute at a high level. Here at Mspark, we are most fortunate to have a CEO like Steve Mitzel who values HR and our partnership! Because of our culture and executive leadership, I can truly say that Mspark has been the best place I have worked (and the most fun!).”
Outside Mspark– Anna Marie is a member of the Society for Human Resources Management (SHRM) and Birmingham Society for Human Resources Management (BSHRM). She also serves as the Director of the Helena Belles, a service organization that helps young women get involved in the local community. She enjoys spending time with her family, supporting her favorite SEC team – THE Alabama Crimson Tide. She and her husband have 2 children and have been long-time residents of Birmingham.
Albert Braunfisch is Chairman of the Board of Mspark. He also served as the company’s Chief Executive Officer from August 2005 through March 2014.
Prior to Mspark, Albert was President and Co-Founder of CAP Media, Inc., from 1997 until CAP Media’s acquisition by MailSouth (now Mspark) in August 2005. In 1989, he founded and became President of Image Checks, Inc., which was sold in 1997 to Toronto-based MDC Communications after becoming the fourth largest direct-to-consumer check printing company in the United States. Throughout his career, Albert has been involved in the ownership and formation of companies across many industry sectors, including direct response marketing, publishing, technology, real estate, temporary staffing and craft beer.