Direct Mail

While the specifics may vary from product to product, our primary goal remains the same: To provide you with unmatched customer service while maximizing your return on your advertising investment.

Impact Postcard

Shared MailSolo Mail

Shared Mail

Save on postage and reach more households at a favorable CPM by mailing your printed pieces with offers from other merchants in a single package.

Mspark Makes an Effective Channel Even More Effective

Shared mail allows multiple advertisers to share the cost of mailing by combining their individual printed ads into one open package. This provides an extremely affordable and effective advertising strategy for almost any business.

  • 98% household saturation
  • Graphics, print and targeting included
  • High visibility drives readership and response
  • ZIP, sub-ZIP and carrier route targeting available

Wrap

Looking to mail an entire market or trade zone?  Choose our Wrap piece, so named because it wraps around the inserted mail.  Each page of the Wrap is full-color, 8.5″ x 11″, and reaches 98% of the households in a defined area, resulting in high readership and high visibility in the mailbox.

Benefits

  • Delivers improved return on investment by saturating full-market or zone coverage at the most efficient cost
  • Saves you time and money by including graphics, print and mailing services
  • Drives readership and response with high visibility

Features

  • Full-color
  • 8.5″ x 11″ standard with half pages and double pages available
  • Enamel paper
  • Wraps around the inserts

IMPACT Postcard

Increase response rates and ROI at the household level with Mspark’s premier product line. Our high visibility postcards mail outside of the shared mail package producing solo mail results at a fraction of the cost.

Compare the 3 postcard options below to find the best fit for your business needs.  To enjoy the animation, just sit back and watch.  If you would like to advance the animation, hover over the image and select the arrows to the left or right in the image.

IMPACT Fixed

Looking to advertise a new store, product, service or promotion? Our Fixed card is the way to go. We can deliver the same impactful message to each ZIP Code around your location.

Features:

  • 5” x 8.5” postcard
  • coated on both sides
  • addressed to consumer

 

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“Personalizing a mailer can increase response up to 44%” - Broudy and Romano, Digital Printing Council

IMPACT Message

Take your postcard to the next level by delivering personalized messages to each household. Utilize our household level consumer data to deliver the most relevant marketing message to your target audience.

Features:

  • target by your demographics
  • personalize with the consumer name
  • vary messages and offers to each household
  • includes all features of the fixed card

 

IMPACT Image

The Image postcard uses personalized messages, offers and images to increase your response rates and provide a one of a kind advertisement to your consumers. Leverage your customer data to reward loyalty and use our household level consumer data to acquire new customers within the same mailing. This 1-to-1 approach allows you to maximize your marketing dollars while enhancing ROI.

Features:

  • 4” x 9” postcard
  • 4 color image options on both sides
  • vary images, offers and messages to each household
  • includes all features of the fixed and message cards

 

IMPACT Postcard

Increase response rates and ROI at the household level with Mspark’s premier product line. Our high visibility postcards mail outside of the shared mail package producing solo mail results at a fraction of the cost.

Compare the 3 postcard options below to find the best fit for your business needs.  To enjoy the animation, just sit back and watch.  If you would like to advance the animation, hover over the image and select the arrows to the left or right in the image.

IMPACT Fixed

Looking to advertise a new store, product, service or promotion? Our Fixed card is the way to go. We can deliver the same impactful message to each ZIP Code around your location.

Features:

  • 5” x 8.5” postcard
  • coated on both sides
  • addressed to consumer

 

IMPACT Message

Take your postcard to the next level by delivering personalized messages to each household. Utilize our household level consumer data to deliver the most relevant marketing message to your target audience.

Features:

  • target by your demographics
  • personalize with the consumer name
  • vary messages and offers to each household
  • includes all features of the fixed card

 

%

“Personalizing a mailer can an increase response up to 44%” - Broudy and Romano, Digital Printing Council

IMPACT Image

The Image postcard uses personalized messages, offers and images to increase your response rates and provide a one of a kind advertisement to your consumers. Leverage your customer data to reward loyalty and use our household level consumer data to acquire new customers within the same mailing. This 1-to-1 approach allows you to maximize your marketing dollars while enhancing ROI.

Features:

  • 4” x 9” postcard
  • 4 color image options on both sides
  • vary images, offers and messages to each household
  • includes all features of the fixed and message cards

 

Targeted Print & Mail

Our most cost-effective approach to target marketing. Want the power of targeting combined with the flexibility of piece size options? Then the TPM is for you. Target specific audiences with your message displayed on any of 10 different size options ranging from a modest 4.38″ x 8.5″ to a grand 11″ x 17″ 4-page set. Inserted within the Wrap, these TPM pieces provide another cost-effective mailing choice.

 

Benefits

  • Maximizes advertising dollars with targeting available at ZIP, sub ZIP or carrier route levels
  • Saves you time and money by including graphics, print and mailing services
  • Drives readership and response with high visibility

Features

  • Full color and economically-minded reduced colors available
  • Variety of sizes
  • Enamel, coated one-side and high-bulk paper options
  • Inserted within Wrap

Client-Provided Inserts

Enjoy greater targeting and saturation. Our client-provided insert program is perfect for companies who want to utilize diverse distribution channels with a single print run and national companies looking for even lower per-piece costs than our already cost-efficient rates. You get the benefit of our industry-leading micromarketing capabilities and reliability while creating and printing your own advertisement.

Shared Mail Specifications Guide. To view our complete shared mail specifications guide detailing the design, print, and shipping requirements for inserts, click here.

If you have a question or request that is not covered in this specifications guide, please contact your Mspark sales representative.

Benefits

  • Maximize advertising dollars and reach your best customers by targeting at ZIP, sub-ZIP or carrier route levels
  • Saves time and money with provided mailing services
  • Drives readership and response with high visibility

Features

  • Greater choice of color, sizes, paper and printing options
  • Multiple distribution channels capable with a single run

Solo Mail Solutions

Stand out from the crowd with Mspark’s Solo Mail program! We’ll get your message across to your current and potential audiences in a single, dedicated mailing focused on your—and ONLY your—message. Choose from our wide selection of proven turnkey products or we’ll create a custom design for you with our industry-leading graphics, targeting and distribution services. Then we’ll build, print, address, process, and distribute your advertising message to as many as 128 million households!

 

Solo Mail Delivers Great Results

  • Achieve the best possible, most cost-effective postal discounts
  • Save time and money — graphics, print and mailing services included
  • Drive readership and response through high visibility

Full-Service, One-Stop-Shop Convenience

  • Increase solo mail effectiveness with strategic analysis of program objectives
  • Enjoy full direct mail services including list acquisition, integrated data services, addressing, logistics and mail tracking
  • Choose from easy-to-execute formats or custom designs

Get Started Today.

If you are interested in partnering with us, send us an inquiry and we will get back to you as soon as we can!

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