MSPARK'S LEADERSHIP

Our vision is to be the leading print and digital media distribution company delivering results by connecting businesses to consumers in Rural America.

Meet the Team

MSPARK'S LEADERSHIP

Our vision is to be the leading print and digital media distribution company delivering results by connecting businesses to consumers in Rural America.

Meet the Team

Steven M. Mitzel
Chief Executive Officer

Steven M. Mitzel joined Mspark in September 2015 as Chief Executive Officer. Prior to Mspark, Steven was President of C Street Solutions, a Suffield, Conn.,-based consulting firm that he founded in November 2014. Before that, he worked 14 years at Valassis Communications, Livonia, Mich., in various executive-level roles of increasing responsibility culminating in General Manager/Senior Vice President – Shared Mail. In this position, Steven had P&L responsibility for a $1.4 billion direct mail division that contributed 90% of profit and 65% of revenue for the entire company. Earlier in his career, he served in finance and accounting roles at Dynamis Solutions, Farmington Hills, Mich.; SmithGroup, Detroit, Mich.; and PricewaterhouseCoopers, Detroit, Mich.

Steven holds both an MBA and bachelor’s degree in business administration from University of Michigan, Ann Arbor, Mich. He is a proud member of the board of directors of the Dear Jack Foundation, one of several charitable organizations tied to his philanthropic efforts towards cancer prevention, awareness and treatment.

Gregori D. Bogich
Senior Vice President
National Sales

Gregori D. Bogich joined Mspark in October 2014 as Senior Vice President, National Sales, with more than 30 years of sales and marketing expertise in traditional and digital media, strategy development and execution, revenue generation, customer segmentation and acquisition, sales process reengineering, business development and organizational change. He has successfully led large teams while working with some of the world’s leading advertisers across multiple industries, including consumer packaged goods, retail, food service, telecommunications and direct response.

Prior to Mspark, Gregori worked for Livonia, Mich.-based Valassis Communications, where he most recently served as Senior Vice President, Digital Media. Also at Valassis Communications, he was Vice President, New Business Development, and before that, Director, Retail Marketing. Gregori has also held senior management roles at Pittsburgh, Pa.-based companies Market Place Print, a media-buying agency owned by ad agency MARC USA, and J. Edward Connelly Associates, a privately owned sales and marketing conglomerate.

Gregori currently serves on the board of the Global Retail Marketing Association (GRMA) and is a member of AAM/CAC. He is also a former featured speaker at the Newspaper Association of America (NAA) Marketing Conference, NAA Publishers’ Conference, Retail Advertising Conference, PMA and DMA. Gregori attended Wayne State University, Detroit, Mich.

Thomas W. Caprio
Vice President, Local Sales

Thomas W. Caprio is Vice President, Local Sales, at Mspark with responsibility for the development and successful execution of the company’s local market sales strategies for driving incremental, profitable revenue and generating growth in verticals and products. He leads the local sales, inside sales, and sales development teams. Thomas joined Mspark in January 2014 as Director, Corporate Sales Development. In November 2014, he was promoted to Director, Local Sales – Southeast, the position he held prior to his current role.

Thomas has more than 25 years of experience in sales management, sales development, and marketing and has held a variety of senior-level positions in the direct mail and digital media space, including roles with Cox Target Media/Valpak, Largo, Fla.; Newark Electronics, Hanover, Md.; and First Class Marketing, Carlsbad, Calif. In addition, he was the former CEO/Owner for 12 years of Meyer Associates, St. Cloud, Minn., a 450-person, B2B direct marketing advertising agency specializing in customer contact centers, digital media and direct mail. A graduate of State University of New York at Potsdam (SUNY Potsdam), Thomas holds a Bachelor of Arts degree in economics.

Darrell W. Edwards
Chief Marketing Officer

Darrell W. Edwards joined Mspark in December 2009 and currently serves as Chief Marketing Officer. Darrell has more than 30 years of executive-level experience in domestic and international marketing programs and services, including specific expertise in all facets of multi-channel marketing using modeling and analytics for customer acquisition and loyalty program marketing.

Prior to Mspark, as a consultant with Trivergence Business Solutions (Trivergence), his most recent assignment was with a major, international automobile manufacturer where he developed, implemented and led the direct-to-consumer and call center marketing operation for its newly designed roadside safety and personal concierge service program. Before Trivergence, Darrell held roles with such companies as Cosmetique, Vernon Hills, Ill.; Response Media, Norcross, Ga.; MarketTouch, Alpharetta, Ga.; HCI Direct, Bensalem, Pa.; and Reader’s Digest, Pleasantville, N.Y., and he has worked with numerous well-known brands, including Procter & Gamble, Disney, AT&T, Citibank, ServiceMaster and the National Association of Realtors. In additional senior-level marketing positions, he designed and directed a variety of substantial marketing programs on behalf of major companies and SMB’s using his extensive experience in modeling and analytics applied to direct-to-consumer marketing.

Darrell attended Loyola College, Baltimore, Md., where he earned Bachelor of Arts degrees in psychology and business administration. A National Black Achievement in Industry award winner, he also completed the Executive Magazine Publishing Program at Howard University, Washington, D.C.

Jamie C. Adams
Chief Information Officer

Jamie C. Adams joined Mspark in October 2016 as Chief Information Officer with responsibility for the Company’s Information Technology (IT) group, including application development, business intelligence, and IT operations, as well as the ongoing development and implementation of strategic IT plans and programs.

Jamie has 17 years of experience in leveraging technology to grow business results. Prior to Mspark, she was Chief Information Officer at The Cliffs, a private equity-backed company sponsored by Arendale Holdings Corp., a diversified real estate investment and development organization. Jamie began her career at Michelin Corp. (NYSE Euronext: ML), Greenville, S.C., where she spent 12 years in various roles of increasing responsibility culminating in Director, Software Product Management – Michelin Retread Technologies. As part of the executive teams at The Cliffs and Michelin Corp., Jamie led the development of strategies and programs to transform IT from merely a support function to a business partner, which involved creating business value, navigating business change, optimizing IT investments, transforming IT capabilities, and delivering technology with confidence to protect the business and minimize disruption impact.

Jamie was recognized by IDG/Computerworld as a “2016 Premier 100 IT Leader” as part of their Premier 100 Awards Program showcasing the strategic thinking of an elite group of technology leaders who utilize technology in innovative ways to achieve the mission and vision of the organizations for which they work. She holds an MBA from the University of Alabama, Tuscaloosa, Ala., and a bachelor’s degree in business administration from University of Georgia, Athens, Ga.

Steven R. Laney
Vice President, Operations

Steven R. Laney has served Mspark as Vice President, Operations, since November 2015 and has responsibility for the company’s three distribution facilities, as well as its technical equipment, postal affairs, pre-press, delivery services, and facility maintenance functions. Since joining Mspark in 2007, he has held various operations management positions, including his prior role as Corporate Operations Manager.

Prior to Mspark, Steven worked 12 years at Brentwood, Tenn.,-based American Color Graphics, first as Technical Services Project Manager, then as Operations Manager and, finally, as Plant Manager. He also spent two years as Production Manager at Darby Printing Co., Atlanta, Ga., and almost 10 years in plant management, materials and quality assurance, press operations and inventory control positions at Istasca, Ill.,-based Ringier America. Altogether, Steven has more than 35 years of professional experience across all aspects of operations and printing. He is a cum laude graduate of Arkansas State University, Jonesboro, Ark., with a Bachelor of Science degree in printing management.

Lori B. Sigler
Vice President & Corporate Controller

Bio to come.

Anna Marie Chapman
Vice President, Human Resources

Bio to come.

Susan R. Knight
Director, Corporate Administration
& Communications

Susan R. Knight is Director, Corporate Administration & Communications, at Mspark. She joined the company in October 2012 and has more than 15 years of professional experience in the areas of corporate communications, media relations, investor relations and marketing with both domestic and international organizations.

Prior to Mspark, Susan was Senior Specialist, Investor Relations & Corporate Communications, at Walter Energy, Inc. (NYSE: WLT), a leading producer and exporter of metallurgical coal for the global steel industry. She also served as Manager, Media Relations, at EBSCO Information Services; Manager, Marketing & Corporate Communications, at Centrix Pharmaceutical; and Manager, Corporate Communications, at Axcan Pharma (NASDAQ: AXCA). Susan is a member of the Public Relations Society of America and holds a Bachelor of Science degree in business administration from University of North Alabama, Florence, Ala.

Albert B. Braunfisch
Chairman of the Board

Albert B. Braunfisch is Chairman of the Board of Mspark. He also served as the company’s Chief Executive Officer from August 2005 through March 2014.

Prior to Mspark, Albert was President and Co-Founder of CAP Media, Inc., from 1997 until CAP Media’s acquisition by Mspark in August 2005. In 1989, he founded and became President of Image Checks, Inc., which was sold in 1997 to Toronto-based MDC Communications after becoming the fourth largest direct-to-consumer check printing company in the United States. Throughout his career, Albert has been involved in the ownership and formation of companies across many industry sectors, including direct response marketing, publishing, technology, real estate, temporary staffing and craft beer.

Steven M. Mitzel
Chief Executive Officer

Steven M. Mitzel joined Mspark in September 2015 as Chief Executive Officer. Prior to Mspark, Steven was President of C Street Solutions, a Suffield, Conn.,-based consulting firm that he founded in November 2014. Before that, he worked 14 years at Valassis Communications, Livonia, Mich., in various executive-level roles of increasing responsibility culminating in General Manager/Senior Vice President – Shared Mail. In this position, Steven had P&L responsibility for a $1.4 billion direct mail division that contributed 90% of profit and 65% of revenue for the entire company. Earlier in his career, he served in finance and accounting roles at Dynamis Solutions, Farmington Hills, Mich.; SmithGroup, Detroit, Mich.; and PricewaterhouseCoopers, Detroit, Mich.

Steven holds both an MBA and bachelor’s degree in business administration from University of Michigan, Ann Arbor, Mich. He is a proud member of the board of directors of the Dear Jack Foundation, one of several charitable organizations tied to his philanthropic efforts towards cancer prevention, awareness and treatment.

Gregori D. Bogich
Senior Vice President
National Sales

Gregori D. Bogich joined Mspark in October 2014 as Senior Vice President, National Sales, with more than 30 years of sales and marketing expertise in traditional and digital media, strategy development and execution, revenue generation, customer segmentation and acquisition, sales process reengineering, business development and organizational change. He has successfully led large teams while working with some of the world’s leading advertisers across multiple industries, including consumer packaged goods, retail, food service, telecommunications and direct response.

Prior to Mspark, Gregori worked for Livonia, Mich.-based Valassis Communications, where he most recently served as Senior Vice President, Digital Media. Also at Valassis Communications, he was Vice President, New Business Development, and before that, Director, Retail Marketing. Gregori has also held senior management roles at Pittsburgh, Pa.-based companies Market Place Print, a media-buying agency owned by ad agency MARC USA, and J. Edward Connelly Associates, a privately owned sales and marketing conglomerate.

Gregori currently serves on the board of the Global Retail Marketing Association (GRMA) and is a member of AAM/CAC. He is also a former featured speaker at the Newspaper Association of America (NAA) Marketing Conference, NAA Publishers’ Conference, Retail Advertising Conference, PMA and DMA. Gregori attended Wayne State University, Detroit, Mich.

Thomas W. Caprio
Vice President, Local Sales

Thomas W. Caprio is Vice President, Local Sales, at Mspark with responsibility for the development and successful execution of the company’s local market sales strategies for driving incremental, profitable revenue and generating growth in verticals and products. He leads the local sales, inside sales, and sales development teams. Thomas joined Mspark in January 2014 as Director, Corporate Sales Development. In November 2014, he was promoted to Director, Local Sales – Southeast, the position he held prior to his current role.

Thomas has more than 25 years of experience in sales management, sales development, and marketing and has held a variety of senior-level positions in the direct mail and digital media space, including roles with Cox Target Media/Valpak, Largo, Fla.; Newark Electronics, Hanover, Md.; and First Class Marketing, Carlsbad, Calif. In addition, he was the former CEO/Owner for 12 years of Meyer Associates, St. Cloud, Minn., a 450-person, B2B direct marketing advertising agency specializing in customer contact centers, digital media and direct mail. A graduate of State University of New York at Potsdam (SUNY Potsdam), Thomas holds a Bachelor of Arts degree in economics.

Darrell W. Edwards
Chief Marketing Officer

Darrell W. Edwards joined Mspark in December 2009 and currently serves as Chief Marketing Officer. Darrell has more than 30 years of executive-level experience in domestic and international marketing programs and services, including specific expertise in all facets of multi-channel marketing using modeling and analytics for customer acquisition and loyalty program marketing.

Prior to Mspark, as a consultant with Trivergence Business Solutions (Trivergence), his most recent assignment was with a major, international automobile manufacturer where he developed, implemented and led the direct-to-consumer and call center marketing operation for its newly designed roadside safety and personal concierge service program. Before Trivergence, Darrell held roles with such companies as Cosmetique, Vernon Hills, Ill.; Response Media, Norcross, Ga.; MarketTouch, Alpharetta, Ga.; HCI Direct, Bensalem, Pa.; and Reader’s Digest, Pleasantville, N.Y., and he has worked with numerous well-known brands, including Procter & Gamble, Disney, AT&T, Citibank, ServiceMaster and the National Association of Realtors. In additional senior-level marketing positions, he designed and directed a variety of substantial marketing programs on behalf of major companies and SMB’s using his extensive experience in modeling and analytics applied to direct-to-consumer marketing.

Darrell attended Loyola College, Baltimore, Md., where he earned Bachelor of Arts degrees in psychology and business administration. A National Black Achievement in Industry award winner, he also completed the Executive Magazine Publishing Program at Howard University, Washington, D.C.

Jamie C. Adams
Chief Information Officer

Jamie C. Adams joined Mspark in October 2016 as Chief Information Officer with responsibility for the Company’s Information Technology (IT) group, including application development, business intelligence, and IT operations, as well as the ongoing development and implementation of strategic IT plans and programs.

Jamie has 17 years of experience in leveraging technology to grow business results. Prior to Mspark, she was Chief Information Officer at The Cliffs, a private equity-backed company sponsored by Arendale Holdings Corp., a diversified real estate investment and development organization. Jamie began her career at Michelin Corp. (NYSE Euronext: ML), Greenville, S.C., where she spent 12 years in various roles of increasing responsibility culminating in Director, Software Product Management – Michelin Retread Technologies. As part of the executive teams at The Cliffs and Michelin Corp., Jamie led the development of strategies and programs to transform IT from merely a support function to a business partner, which involved creating business value, navigating business change, optimizing IT investments, transforming IT capabilities, and delivering technology with confidence to protect the business and minimize disruption impact.

Jamie was recognized by IDG/Computerworld as a “2016 Premier 100 IT Leader” as part of their Premier 100 Awards Program showcasing the strategic thinking of an elite group of technology leaders who utilize technology in innovative ways to achieve the mission and vision of the organizations for which they work. She holds an MBA from the University of Alabama, Tuscaloosa, Ala., and a bachelor’s degree in business administration from University of Georgia, Athens, Ga.

Steven R. Laney
Vice President, Operations

Steven R. Laney has served Mspark as Vice President, Operations, since November 2015 and has responsibility for the company’s three distribution facilities, as well as its technical equipment, postal affairs, pre-press, delivery services, and facility maintenance functions. Since joining Mspark in 2007, he has held various operations management positions, including his prior role as Corporate Operations Manager.

Prior to Mspark, Steven worked 12 years at Brentwood, Tenn.,-based American Color Graphics, first as Technical Services Project Manager, then as Operations Manager and, finally, as Plant Manager. He also spent two years as Production Manager at Darby Printing Co., Atlanta, Ga., and almost 10 years in plant management, materials and quality assurance, press operations and inventory control positions at Istasca, Ill.,-based Ringier America. Altogether, Steven has more than 35 years of professional experience across all aspects of operations and printing. He is a cum laude graduate of Arkansas State University, Jonesboro, Ark., with a Bachelor of Science degree in printing management.

Lori B. Sigler
Vice President & Corporate Controller

 

Bio to come.

Anna Marie Chapman
Vice President, Human Resources

Bio to come.

Susan R. Knight
Director, Corporate Communications
& Administration

Susan R. Knight is Director, Corporate Communications & Administration, at Mspark. She joined the company in October 2012 and has more than 15 years of professional experience in the areas of corporate communications, media relations, investor relations and marketing with both domestic and international organizations.

Prior to Mspark, Susan was Senior Specialist, Investor Relations & Corporate Communications, at Walter Energy, Inc. (NYSE: WLT), a leading producer and exporter of metallurgical coal for the global steel industry. She also served as Manager, Media Relations, at EBSCO Information Services; Manager, Marketing & Corporate Communications, at Centrix Pharmaceutical; and Manager, Corporate Communications, at Axcan Pharma (NASDAQ: AXCA). Susan is a member of the Public Relations Society of America and holds a Bachelor of Science degree in business administration from University of North Alabama, Florence, Ala.

Albert B. Braunfisch
Chairman of the Board

Albert B. Braunfisch is Chairman of the Board of Mspark. He also served as the company’s Chief Executive Officer from August 2005 through March 2014.

Prior to Mspark, Albert was President and Co-Founder of CAP Media, Inc., from 1997 until CAP Media’s acquisition by Mspark in August 2005. In 1989, he founded and became President of Image Checks, Inc., which was sold in 1997 to Toronto-based MDC Communications after becoming the fourth largest direct-to-consumer check printing company in the United States. Throughout his career, Albert has been involved in the ownership and formation of companies across many industry sectors, including direct response marketing, publishing, technology, real estate, temporary staffing and craft beer.

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