Who We Are
Mspark strives to be the leading print and digital media distribution company delivering results by connecting businesses to consumers in rural America. We are uniquely positioned with access to more than 23 million U.S. households in 29 states and 531 markets, and its household penetration in non-metro geographies is unsurpassed by other competitors. In addition, Mspark has the ability to reach customers across the nation to provide digital advertising solutions that complement our print packages.
Our vision sets us apart from our competitors in another area – customer experiences. We collaborate with our customers at every point of interaction, from prospecting through payment, because we know that if we are to succeed, our customers must succeed. With our portfolio of more than 3,000 clients. including consumer packaged goods manufacturers, retailers and service providers across the United States, we are well-suited to help you grow your business and increase your revenue.
What We Do
Mspark™ is a direct marketing company with the proven ability to engage 23 million households every month. For more than 28 years, our programs have delivered measurable results and positive return on investment for businesses by connecting them with the consumers most likely to buy their products and services.
How We Do It
We know rural consumers and their spending habits. We reach more than 23 million households with unmatched penetration. Our micro-marketing strategies use segmentation as a means to targeting the right audience with the right value message. Using direct mail as the core promotional vehicle, our programs focus on driving results and optimizing ROI.
We Redefine Rural Markets
We understand rural markets. We’ve been in the direct marketing business for over 28 years. We know the spending habits of the average American and can help you utilize these consumers to increase your revenue and get more out of your advertising dollar. Did you know that many rural consumers own their own homes, without a mortgage, allowing for more discretionary spending than those who live in urban areas? We do. Did you know that this particular segment of the population travels twice as far to shop than other areas due to their limited shopping options? We know that too. With this knowledge, we can help you target these specific consumers, right down to a specific address.
Did you know that rural America represents over 80% of the United States land mass and over 40% of the population? Rural America is value conscious and readily takes advantage of coupons, especially those delivered in the mailbox. Unlike more urban areas, some of those in the American heartland rely mainly on their mailboxes to deliver savings for the household items that their families will utilize on a monthly basis. Spending time at home with family is very important to the rural consumer leading to more money spent on household items. With less than 3 out of 10 rural households subscribing to a newspaper, the mailbox becomes a critical media to reach rural consumers. We can help you find these consumers, target them, and increase your revenue. Reach out to us. Let Mspark help you reach more customers. Click the link below to learn more about the products and services we offer.