Postcards are read by 51% of recipients, and nearly 80% of those readers engage with the content.

By combining the impact of solo postcards and cost-efficiency of shared mail postage, the high-visibility Impact Postcard is a cost-effective shared mail tactic for building reach and awareness. Utilizing Mspark’s bold creative and variable messaging, the Impact Postcard also proves effective to move consumers from interest to conversion.

Impact Postcard

Unmatched Combination of Visibility, Personalization, and Cost-Efficiency.

Achieve solo mail results at a fraction of the cost, as the mail rates for Shared Mail are often a 1/3 lower than Solo Mail.

Impact Postcards are delivered outside the shared mail package, setting your business apart.

With 2 format sizes available, plus customizable, eye-catching branding and messaging, Impact Postcards provide a powerful alternative to traditional direct mail marketing.

Combine Impact Postcards with tactics like CTV/streaming, paid social media, digital display, mail, search engine marketing, mobile precise & mobile moments, and digital out-of-home to drive full-funnel, measurable results – from awareness to consideration to conversion.

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The Mspark Edge.

Premium Mailbox Visibility: Stand out from the competition with our highly visible postcard, ensuring maximum impact and immediate engagement.

Hyper-Targeted Reach: Delivered to your target audience, based on data driven insights, so your message reaches the most responsive households.

Bold Creative & Customization Options: Allows advertisers to showcase offers, branding, and messaging with eye catching designs.

Strategic Applications.

Multi-Location Coverage

Cost-Effective

Generate Awareness

Special Events

Loyalty Messages

Two Customization Options Available.

The Fixed Impact Postcard is our most popular stand-alone solution

Deliver the same message and image to each household, while adding a touch of personalization by addressing each piece to the consumer name.

Features:

Targeting with predictive data and your customer data (if available)
Addressed to the customer

The Variable Impact Postcard Solution allows for personalization

The Variable Impact Postcard Solution allows you to have full variable control and personalize the images, messages, and consumer names to each household.

Features:

Personalized message with the customer name
4-color image variability along with variable messaging and offers on both sides of the postcard
Can be targeted using predictive data and your customer data (if available)

Creative Templates & Spec Guides