3 grocery store locations mails a wrap page across 3 markets,
Minimum Sales Gains (Dollars)
Customers were incentivized with aggressive coupon offers for select items with a minimum $5 purchase.
Minimum Sales Gain from Coupons Redeemed:
- Dole Classic Iceberg Salad – $19,857
- Frito Lay Ruffles Potato Chips – $35,288
- Coca-Cola Products – $26,252
- Ham – $29,426
- Bath Tissue – 12 Double Roll – $28,660
- Paper Towels – 8 Roll – $24,633
Dole Classic Iceberg Salad • 3,126
Ham • 2,680
Frito Lay Ruffles Potato Chips • 5,129
Bath Tissue, 12 Double Roll • 3,637
Coca-Cola Products • 3,761
Paper Towels, 8 Roll • 3,126
For every $1 spent on advertising with Mspark, this grocer received at least $58 back in sales.
Identifying the Client’s Need
The client was looking to increase their new member enrollment and grow their market share.
We mailed to five zip codes surrounding their location – for a total of 71,000 households. The piece (SMP) highlighted their differentiators – open 24 hours, extensive equipment, free training and $10 per month, no commitment membership.
The initial mailing produced over 800 new members. The client appreciated the value of the SMP (Smart Market Postcard), because they can hit 3 times as many homes compared to solo mail.
Reaching the right audience using the mailbox drives sales results!!
You expect these kinds of numbers from a new location, but we were VERY pleased for an established gym like this one to recruit this many members!”
-General Manager, Planet Fitness
Identifying the Client’s Need
The client expressed his need to drive traffic from existing and new customers. He also wanted to increase awareness and traffic for a new location.
We mailed our Wrap product to neighborhoods within the market area two months in a row. The piece included aggressive offers to be showcased during the peak Back to School season.
Over 1,000 coupons were redeemed during the promotional period. The existing locations continues to see new and existing customers coming in with the coupons, providing them a loyalty and acquisition solution in one! The new location began to see traffic and sales as a result of the mailing.
Saturating the market area with aggressive offers via the mailbox drives results!
Months for the promo
I am very satisfied with the results and continue to utilize Mspark for the off season as well as our major peak seasons including spring break, prom, back to school, Thanksgiving and Christmas!
-General Manager, Great Clips
Database Case StudyOBJECTIVE: Due to increased frustration with the newspaper's lack of coverage and targeting capabilities, this furniture retailer turned to Mspark for solutions to increase sales and traffic and to promote their business to existing and potential new customers.
Lifestyle Segmentation Analysis
Scroll to see Mspark’s approach.
Customer Database Records
Average Customer Spent
Utilize the retailer’s 24,000 record database to perform a Lifestyle Segmentation Analysis to determine:
Where are their customers coming from?
- Performed analysis to determine retailer’s trade area
- Within a 131,000+ household trade area, 21,000+ were customers (15% customer penetration)
Who are their customers?
- Age range: 40-50
- Income: Middle
- Core Tapestry Segments: Heartland Communities & Praire Living
What are their Customers Like?
- Identified select segments of customers more likely to spend a larger amount at their store
- Average customer spend: $3,333
- Client impressed with Mspark’s sophisticated analysis and actionable recommendations
- Client dropped newspaper coverage and signed an annual shared mail agreement
I was very impressed with the sophisticated analysis and actionable solutions Mspark delivered.
-Furniture Store Owner
Increased their web & social presence by engaging consumers through Facebook by directing them to an online offer.
Utilized the client’s customer analysis to target key zips around their location to mail aggressive offers to boost traffic & awareness. The mailer also directed the customer to the online-only offer.
To date, the digital campaign generated:
- 376 New Facebook ‘likes’ – a nearly 11% growth
- 34,112 Facebook ad impressions with a 2.4% action rate (industry average: .033 – .22%)
- 61 new customers submitted to their database
New Facebook LIkes • 11% Growth
The first mailing generated:
A minimum of $32,000 in net sales
2.93% coupon redemption
For every $1 spent on the mailer they received at least $10.19 back in sales
A fitness center was struggling to gain memberships because they lacked brand awareness. Mspark was tasked with increasing membership sales, member engagement, and brand awareness within their local market, while helping retain and grow market share against increasing competition.
6 month digital campaign generated:
1347 New Facebook page “likes” – a growth of 175% • 34914 Facebook ad impressions with a 3.1% action rate
54 new customer emails submitted to their database • 106 digital coupons printed
New Customer Emails
12 month print campaign generated:
Received $6000 ROI in one month alone • Over $30000 ROI for the year • Average 25 coupons redeemed each month
One Month ROI
With consistent print and digital campaigns, Mspark is able to increase customer engagement digitally via social platforms, while also driving sales and traffic to your location via our traditional print programs by using strong offers and promotions.
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