Case Studies

See how we ignite results for our clients.

 

Case Studies

See how we ignite results for our clients.

Redemption Analysis Case Study - Grocery

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Mailing Results

3 grocery store locations mails a wrap page across 3 markets,

83,303

Households Mailed

21,829

Coupons Redeemed

164,115

Minimum Sales Gains (Dollars)

Customers were incentivized with aggressive coupon offers for select items with a minimum $5 purchase.

Minimum Sales Gain from Coupons Redeemed:

  • Dole Classic Iceberg Salad – $19,857
  • Frito Lay Ruffles Potato Chips – $35,288
  • Coca-Cola Products – $26,252
  • Ham – $29,426
  • Bath Tissue – 12 Double Roll – $28,660
  • Paper Towels – 8 Roll – $24,633

Coupons Redeemed

%

Dole Classic Iceberg Salad • 3,126

%

Ham • 2,680

%

Frito Lay Ruffles Potato Chips • 5,129

%

Bath Tissue, 12 Double Roll • 3,637

%

Coca-Cola Products • 3,761

%

Paper Towels, 8 Roll • 3,126

For every $1 spent on advertising with Mspark, this grocer received at least  $58 back in sales.

 

Case Study

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Planet Fitness direct mail advertising
Planet Fitness direct mail advertising
Planet Fitness direct mail advertising

Identifying the Client’s Need

The client was looking to increase their new member enrollment and grow their market share.

Mspark Engagement

We mailed to five zip codes surrounding their location – for a total of 71,000 households.  The piece (SMP) highlighted their differentiators – open 24 hours, extensive equipment, free training and $10 per month, no commitment membership.

Delivering Results

The initial mailing produced over 800 new members.  The client appreciated the value of the SMP (Smart Market Postcard), because they can hit 3 times as many homes compared to solo mail.

Key Analysis

Reaching the right audience using the mailbox drives sales results!!

5

Zip Codes

71,000

Households

800

New Members

You expect these kinds of numbers from a new location, but we were VERY pleased for an established gym like this one to recruit this many members!”

 

-General Manager, Planet Fitness

 

Case Study

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Great Clips direct mail advertising
Great Clips direct mail advertising
Great Clips direct mail advertising

Identifying the Client’s Need

The client expressed his need to drive traffic from existing and new customers.  He also wanted to increase awareness and traffic for a new location.

Mspark Engagement

We mailed our Wrap product to neighborhoods within the market area two months in a row.  The piece included aggressive offers to be showcased during the peak Back to School season.

Delivering Results

Over 1,000 coupons were redeemed during the promotional period.  The existing locations continues to see new and existing customers coming in with the coupons, providing them a loyalty and acquisition solution in one!  The new location began to see traffic and sales as a result of the mailing.

Key Analysis

Saturating the market area with aggressive offers via the mailbox drives results!

2

Months for the promo

1000

Coupons

I am very satisfied with the results and continue to utilize Mspark for the off season as well as our major peak seasons including spring break, prom, back to school, Thanksgiving and Christmas!

 

-General Manager, Great Clips

 

Database Case Study

OBJECTIVE: Due to increased frustration with the newspaper's lack of coverage and targeting capabilities, this furniture retailer turned to Mspark for solutions to increase sales and traffic and to promote their business to existing and potential new customers.

Product:

Lifestyle Segmentation Analysis

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Customer Database Records

%

Customer Penetration

Average Customer Spent

Mspark Approach

Utilize the retailer’s 24,000 record database to perform a Lifestyle Segmentation Analysis to determine:

Where are their customers coming from?

  • Performed analysis to determine retailer’s trade area
  • Within a 131,000+ household trade area, 21,000+ were customers (15% customer penetration)

Who are their customers?

  • Age range: 40-50
  • Income: Middle
  • Core Tapestry Segments: Heartland Communities & Praire Living

What are their Customers Like?

  • Identified select segments of customers more likely to spend a larger amount at their store
  • Average customer spend: $3,333

Post Analysis?

  • Client impressed with Mspark’s sophisticated analysis and actionable recommendations
  • Client dropped newspaper coverage and signed an annual shared mail agreement

 

I was very impressed with the sophisticated analysis and actionable solutions Mspark delivered.

 

-Furniture Store Owner

 

Print & Digital Case Study

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Client Need: print

A specialty grocery store was facing new and increased competition within their market. Mspark was tasked with increasing client engagement, awareness, traffic, & sales while maintaining and increasing share against mounting competition in their niche market.

Facebook Page Viewsfacebook

  • August 25th
  • September 8th
  • September 26th
  • October 6th

Digital campaign starts September 25, 2014

Mspark Approach

Increased their web & social presence by engaging consumers through Facebook by directing them to an online offer.

Utilized the client’s customer analysis to target key zips around their location to mail aggressive offers to boost traffic & awareness. The mailer also directed the customer to the online-only offer.

salesMinimum Net Sales Gains

  • Week 1 Offer • $12,500
  • Week 2 Offer • $4,000
  • Week 3 Offer • $5,800
  • Week 4 Offer • $6,000
  • All Month Offer • $2,800

Results

To date, the digital campaign generated:

  • 376 New Facebook ‘likes’ – a nearly 11% growth
  • 34,112 Facebook ad impressions with a 2.4% action rate (industry average: .033 – .22%)
  • 61 new customers submitted to their database

376

New Facebook LIkes • 11% Growth

The first mailing generated:

  • A minimum of $32,000 in net sales

  • 2.93% coupon redemption

  • For every $1 spent on the mailer they received at least $10.19 back in sales

2.93%

Coupon Redemption

arrowOnline Offer Page Views

  • September 26th
  • September 29th
  • October 2nd
  • October 5th
  • October 8th
  • October 11th
  • October 14th
  • October 17th
  • October 20th
  • October 23rd

Print & Digital Case Study • Fitness

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Client Need:

A fitness center was struggling to gain memberships because they lacked brand awareness.  Mspark was tasked with increasing membership sales, member engagement, and brand awareness within their local market, while helping retain and grow market share against increasing competition.

Mspark Approach

Analyzed the client’s customer database and used the results to craft a customized mailing profile, targeting key households around their location with aggressive offers to boost enrollment traffic and awareness.
Increased their web & social presence by engaging consumers on Facebook with a social coupon offer and boosting the audience of the post with targeted Facebook ads.

Facebook Page Like Growthfacebook

  • Month 1 +60
  • Month 2 +43
  • Month 3 +321
  • Month 4 +233
  • Month 5 +380
  • Month 6 +313

arrowOnline Offer Page Views

  • Month 1
  • Month 2
  • Month 3
  • Month 4
  • Month 5
  • Month 6

Results

6 month digital campaign generated:

1347 New Facebook page “likes” – a growth of 175% • 34914 Facebook ad impressions with a 3.1% action rate
54 new customer emails submitted to their database • 106 digital coupons printed

175%

Growth

3.1%

Action Rate

54

New Customer Emails

106

Coupons Printed

Results

12 month print campaign generated:

Received $6000 ROI in one month alone • Over $30000 ROI for the year • Average 25 coupons redeemed each month

$6000

One Month ROI

$30000

Yearly ROI

$30000

Yearly ROI

Key Analysis

With consistent print and digital campaigns, Mspark is able to increase customer engagement digitally via social platforms, while also driving sales and traffic to your location via our traditional print programs by using strong offers and promotions.

Like What You See?

If you are interested in partnering with us, send us an inquiry and we will get back to you as soon as we can!

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